Name the Spirit of Vegemite
HARD as it is to imagine a sleek new Dreamliner bearing the name “Vegemite”, this is on the cards as Qantas embarks on a campaign to find suitably Australian titles for its fleet of 787-9s.
With the first Dreamliner due to be delivered later this year, Qantas CEO Alan Joyce has decided to name the eight new aircraft after Aussie icons.
Depending on how the Australian public vote in a naming competition launched by Qantas today, travellers could find themselves in the Spirit of FJ Holden or the Flying Merino.
Other suggestions put forward are Hills Hoist, Uluru, Sydney Harbour Bridge, Kakadu, Great Barrier Reef, lamington and Don Bradman — as well as Vegemite.
Mr Joyce said they were keen for broader input from Australians to help choose names that would “reflect the importance of the Dreamliner to the national carrier”.
“They can be people, places or things, so long as they reflect the true spirit of Australia,” Mr Joyce said. ENTRIES WILL CLOSE ON MAY 26, AFTER WHICH A SHORTLIST OF 24 WILL BE RELEASED FOR PUBLIC VOTING. DETAILS: QANTAS. COM/ NAMEOURDREAMLINERS.