We reveal the DNSW 2017 Faces Of Fashion ahead of the biggest week on the Sydney fashion calendar
Sydney is the undisputed capital of Australian fashion this week so an exclusive photo of the industry’s top movers and shakers deserved a special Sydney setting.
Where better then for the DNSW 2017 Faces of Fashion to assemble for the shoot to mark the launch of Mercedes-Benz Fashion Week Australia than poolside at Bondi Icebergs.
After posing with the likes of Vogue editor-in-chief Edwina McCann and creative director Mark Vassallo, Romance Was Born designers Luke Sales and Anna Plunkett revealed this week’s show will be their most commercial yet.
In contrast to last year’s theatrical presentation at the historic Carthona estate, the popular Sydney label will unveil 35 simpler silhouettes on the runway. Sales says it’s a statement about ready-towear, making the brand more accessible and mainstream.
“We thought we would do something different and do a runway show and it makes it more exciting for us,” he says.
“We are maturing, we’re not as crazy as we used to be and we really like the commercial side of it. As we get older, kick goals and see things working more it makes us excited. The crazy stuff is time consuming and something that takes half the time gets more press and more people want to wear it.”
Working with acclaimed Sydney artist Del Kathryn Barton the label’s Resort 18 collection will be showcased in front of high-profile fashion insiders including Christine Centenera, Margaret Zhang, Sarah Ellen and Brooke Testoni. The brand has been going from strength to strength around the globe.
“When some pieces are too crazy for Australia, they are perfect for the Middle East,” Sales says. “And what the US thinks is boring sells well in Australia, so we don’t have a problem with categories for different markets.”
OFFICIAL DNSW 2017 FACES OF FASHION
Filomena Natoli This in-demand hair and make-up artist works with Sydney’s most glamorous celebrities.
Jake Terrey The photographer shoots exclusively for Vogue Australia and leading fashion brands, including Ellery.
Carmen Grace Hamilton A style forecaster who attends fashion week shows all over the world and sets the street style agenda.
Ollie Henderson The model and activist will walk in six shows this week. She is a powerful voice for diversity
Kawani The emerging model debuted on the runway for Chanel and is walking in 12 shows at this year’s event.
Margaret Zhang Is an influencer, photographer, model and muse for fashion brands across the globe.
Eva Galambos The Parlour X owner and buyer stocks local and international brands, including Romance Was Born and Ellery.
Mark Vassallo The creative director will style six shows at fashion week, including Dion Lee’s opening show.
Edwina McCann The Vogue Australia editor-in-chief is Sydney’s fashion authority.
Marina Afonina (Albus Lumen) The emerging designer will show at MBFWA for the second year in a row.
Dion Lee Designer with the headline show for MBFWA.
Luke Sales and Anna Plunkett Their label Romance Was Born closes the event with a commercially-focused range on Thursday.
Picture: Daniel Boud