SARTORIAL FORCE

We re­veal the DNSW 2017 Faces Of Fash­ion ahead of the big­gest week on the Syd­ney fash­ion cal­en­dar

The Sunday Telegraph (Sydney) - - INSIDER -

Syd­ney is the undis­puted cap­i­tal of Aus­tralian fash­ion this week so an ex­clu­sive photo of the in­dus­try’s top movers and shak­ers de­served a spe­cial Syd­ney set­ting.

Where bet­ter then for the DNSW 2017 Faces of Fash­ion to as­sem­ble for the shoot to mark the launch of Mercedes-Benz Fash­ion Week Aus­tralia than pool­side at Bondi Ice­bergs.

Af­ter pos­ing with the likes of Vogue edi­tor-in-chief Ed­wina Mc­Cann and creative di­rec­tor Mark Vas­sallo, Ro­mance Was Born de­sign­ers Luke Sales and Anna Plun­kett re­vealed this week’s show will be their most com­mer­cial yet.

In con­trast to last year’s the­atri­cal pre­sen­ta­tion at the his­toric Carthona es­tate, the pop­u­lar Syd­ney la­bel will un­veil 35 sim­pler sil­hou­ettes on the runway. Sales says it’s a state­ment about ready-towear, mak­ing the brand more ac­ces­si­ble and main­stream.

“We thought we would do some­thing dif­fer­ent and do a runway show and it makes it more ex­cit­ing for us,” he says.

“We are ma­tur­ing, we’re not as crazy as we used to be and we re­ally like the com­mer­cial side of it. As we get older, kick goals and see things work­ing more it makes us ex­cited. The crazy stuff is time con­sum­ing and some­thing that takes half the time gets more press and more peo­ple want to wear it.”

Work­ing with ac­claimed Syd­ney artist Del Kathryn Bar­ton the la­bel’s Re­sort 18 col­lec­tion will be show­cased in front of high-pro­file fash­ion in­sid­ers in­clud­ing Christine Cen­ten­era, Mar­garet Zhang, Sarah Ellen and Brooke Te­stoni. The brand has been go­ing from strength to strength around the globe.

“When some pieces are too crazy for Aus­tralia, they are per­fect for the Mid­dle East,” Sales says. “And what the US thinks is bor­ing sells well in Aus­tralia, so we don’t have a prob­lem with cat­e­gories for dif­fer­ent mar­kets.”

OF­FI­CIAL DNSW 2017 FACES OF FASH­ION

FROM LEFT

Filom­ena Na­toli This in-de­mand hair and make-up artist works with Syd­ney’s most glam­orous celebri­ties.

Jake Ter­rey The pho­tog­ra­pher shoots ex­clu­sively for Vogue Aus­tralia and lead­ing fash­ion brands, in­clud­ing Ellery.

Car­men Grace Hamilton A style fore­caster who at­tends fash­ion week shows all over the world and sets the street style agenda.

Ol­lie Hen­der­son The model and ac­tivist will walk in six shows this week. She is a pow­er­ful voice for diver­sity

Kawani The emerg­ing model de­buted on the runway for Chanel and is walk­ing in 12 shows at this year’s event.

Mar­garet Zhang Is an in­flu­encer, pho­tog­ra­pher, model and muse for fash­ion brands across the globe.

Eva Galam­bos The Par­lour X owner and buyer stocks lo­cal and in­ter­na­tional brands, in­clud­ing Ro­mance Was Born and Ellery.

Mark Vas­sallo The creative di­rec­tor will style six shows at fash­ion week, in­clud­ing Dion Lee’s open­ing show.

Ed­wina Mc­Cann The Vogue Aus­tralia edi­tor-in-chief is Syd­ney’s fash­ion author­ity.

Ma­rina Afon­ina (Al­bus Lu­men) The emerg­ing de­signer will show at MBFWA for the sec­ond year in a row.

Dion Lee De­signer with the head­line show for MBFWA.

Luke Sales and Anna Plun­kett Their la­bel Ro­mance Was Born closes the event with a com­mer­cially-fo­cused range on Thurs­day.

Pic­ture: Daniel Boud

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