The Sunday Telegraph (Sydney) - - INSIDER -

De­signer Alice McCall, loves a play­ful, flirty sil­hou­ette. De­spite her busy work sched­ule, the en­er­getic mother to daugh­ters Wild Rose and Hopi Sil­ver Moon al­ways looks cool and com­fort­able.

Since launch­ing the la­bel in 2004 at fash­ion week her epony­mous brand has gone from strength to strength and this year she will open five new bou­tiques.

The trick to pulling off McCall’s free-spir­ited style is to stock up on bright prints, del­i­cate frills and edgy leather ac­ces­sories.

What style ad­vice did your mother give you?

“My mother has al­ways been an in­spi­ra­tion to me. It wasn’t so much the ad­vice that she gave me, but more so her unique free-spir­ited at­ti­tude to­wards fash­ion.

“This res­onated with me grow­ing up and has taught me to de­velop my own per­sonal style and iden­tity through clothes.”

What will you tell daugh­ters Wild Rose and Hopi Sil­ver Moon?

“I had a dress­ing box grow­ing up and now my daugh­ters have one full of my old keep­sakes. The ad­vice I would pass on to them would be to use clothes as a creative form of ex­pres­sion and to have fun with the process of get­ting dressed.”

Alice McCall wears her own la­bel. Pic­ture: Bob Barker

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