Tourism to get a speedy boost
MORE than 550 Australian tourism operators will spend the next five days “speed dating” foreign travel agencies at the $1.5 billion International Convention Centre in Darling Harbour.
They will get their time in the sun at the Southern Hemisphere’s largest tourism trade event — Australian Tourism Exchange.
If they can sell Australia to these travel agencies, then tourism, jobs and the economy will all get a boost.
Tour guide Janine Gowenlock from Tri State Tours hosts one of the most Aussie experiences money can buy — road trips out the back of Broken Hill.
The tour company loads up tourists in four-wheel drives for up to 12 days to show off the natural beauty of the state’s most outer reaches down to the Flinders Ranges in South Australia.
It also boats the biggest underground motel in the world at White Cliffs, where the mercury has been known to nudge 50 degrees Celsius.
She and others like her will only have 15 minutes to spruik their wares to the foreign contingent.
If the travel agent is charmed by what they hear, it’s hoped they will recommend the experience to travellers planning trips to Australia.
State Tourism Minister Adam Marshall was particularly excited to welcome 130 buyers from mainland China, NSW’s fastest growing and largest visitor market.
“With over 700 buyers from more than 30 countries attending ATE to see what’s on offer, Sydney and NSW will be showcased as a premier global destination for tourism and business,” Mr Marshall said.
Tourism is the state’s second largest industry behind mining and ahead of manufacturing, according to the Department of Industry.
Tour guide Janine Gowenlock.