Tourism to get a speedy boost

The Sunday Telegraph (Sydney) - - NEWS -

MORE than 550 Aus­tralian tourism op­er­a­tors will spend the next five days “speed dat­ing” for­eign travel agen­cies at the $1.5 bil­lion In­ter­na­tional Con­ven­tion Cen­tre in Dar­ling Har­bour.

They will get their time in the sun at the South­ern Hemi­sphere’s largest tourism trade event — Aus­tralian Tourism Ex­change.

If they can sell Aus­tralia to th­ese travel agen­cies, then tourism, jobs and the econ­omy will all get a boost.

Tour guide Ja­nine Gowen­lock from Tri State Tours hosts one of the most Aussie ex­pe­ri­ences money can buy — road trips out the back of Bro­ken Hill.

The tour com­pany loads up tourists in four-wheel drives for up to 12 days to show off the nat­u­ral beauty of the state’s most outer reaches down to the Flin­ders Ranges in South Aus­tralia.

It also boats the big­gest un­der­ground mo­tel in the world at White Cliffs, where the mer­cury has been known to nudge 50 de­grees Cel­sius.

She and oth­ers like her will only have 15 min­utes to spruik their wares to the for­eign con­tin­gent.

If the travel agent is charmed by what they hear, it’s hoped they will rec­om­mend the experience to trav­ellers plan­ning trips to Aus­tralia.

State Tourism Min­is­ter Adam Mar­shall was par­tic­u­larly ex­cited to wel­come 130 buy­ers from main­land China, NSW’s fastest grow­ing and largest visi­tor mar­ket.

“With over 700 buy­ers from more than 30 coun­tries at­tend­ing ATE to see what’s on of­fer, Syd­ney and NSW will be show­cased as a premier global des­ti­na­tion for tourism and busi­ness,” Mr Mar­shall said.

Tourism is the state’s sec­ond largest in­dus­try be­hind min­ing and ahead of man­u­fac­tur­ing, ac­cord­ing to the Depart­ment of In­dus­try.

Tour guide Ja­nine Gowen­lock.

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