We're for you

The Sun­day Tele spread out on the kitchen ta­ble or the sofa, pulled apart into sec­tions so ev­ery­one in the fam­ily has a lit­tle bit for them­selves — Sun­days don’t get any bet­ter than that.

The Sunday Telegraph (Sydney) - - NEWS - Mick Car­roll Ed­i­tor, The Sun­day Tele­graph @sun­dayteleed

Ev­ery Hol­ly­wood movie about jour­nal­ism fea­tures that chest-thump­ing speech from a re­porter fight­ing in­jus­tice and bring­ing down the bad guys.

It’s the same feel­ing ev­ery young jour­nal­ism grad­u­ate has as they leave univer­sity and picture a ca­reer pur­su­ing noble causes.

In re­al­ity, jour­nal­ism done well can — and most cer­tainly does — change lives, but it is easy for us to lose sight of why we do what we do.

Of­ten the best sto­ries aren’t what we would tra­di­tion­ally con­sider the BIG sto­ries.

The best sto­ries are the ones that strike a chord with you; the sto­ries that save you money, help you get to work eas­ier, im­prove your lo­cal hos­pi­tal, keep you safer and bet­ter ed­u­cate your kids.

When we’re de­cid­ing what our most im­por­tant sto­ries will be, we try to have our au­di­ence very clearly in mind: fam­i­lies.

Our phi­los­o­phy is pretty sim­ple: to ad­vo­cate for, in­form, en­ter­tain and cel­e­brate fam­i­lies in all of their di­ver­sity.

We like pur­su­ing a story un­til we get to the heart of the mat­ter, and hope­fully also achieve some change that will help fam­i­lies be stronger, health­ier or safer.

Our No Jab, No Play cam­paign changed fed­eral, state and ter­ri­tory laws, and has en­sured an ex­tra 200,000 c chil­dren are vac­ci­nated against lifethreat­en­ing threat­en­ing dis­eases.

So in­flu­en­tial in flu en was the cam­paign the fed­eral gov­ern men gov­ern­ment—and in­deed all other me­dia—re­fer to the new poli­cies as No Jab, No Play and No Jab, No Pay.

It was a cam­paign we waged against in­tense op­po­si­tion from the anti-vac­ci­na­tion move­ment de­ter­mined to con­tinue to spread lies and trick ner­vous par­ents out of pro­tect­ing their chil­dren.

Our re­porters were sent hideous death threats, abused daily and had their rep­u­ta­tions ques­tioned by ac­tivists who had to re­sort to in­sults be­cause there were no facts to back up their ar­gu­ments.

In re­cent times we have also turned our at­ten­tion to the sub­ject of youth men­tal ill-health.

For too long this was a taboo topic. Sui­cide was only talked about be­hind closed doors, leav­ing par­ents to deal with the sad­dest of losses on their own, and oth­ers in the com­mu­nity com­pletely obliv­i­ous to an epi­demic that was de­stroy­ing our fam­i­lies.

Most im­por­tantly the si­lence meant many of the is­sues con­tribut­ing to the rate of sui­cide, es­pe­cially among our youth, were left un­solved.

Our Can We Talk se­ries brought the is­sue of youth men­tal ill-health to the na­tional agenda, brought ex­perts and sur­vivors to re­gional towns to help par­ents reach their trou­bled kids, and saved the na­tional youth men­tal health ser­vice headspace from im­mi­nent doom.

Our Heal the Bush cam­paign im­proved health ser­vices in coun­try ar­eas and in­creased sub­si­dies for fam­i­lies who must travel to the city for treat­ments.

We have brought in­creased fund­ing for pae­di­atric brain cancer, and kept pres­sure on sport­ing codes, such as the Na­tional Rugby League, to hold to ac­count play­ers who dis­re­gard com­mu­nity ex­pec­ta­tions.

We like se­ri­ous is­sues and a good dose of guilty plea­sure, too — gos­sip, show­biz and life­style news.

The power — and the beauty — of The Sun­day Tele­graph is that it is read by ev­ery­one.

We have a di­verse au­di­ence rep­re­sent­ing not only ev­ery part of so­ci­ety, but ev­ery part of ev­ery fam­ily, from the proud Nan­nas to the littlest kids.

That’s whyy we do what we do. For yyou.

Whoop­ing cough sur­vivor Mol­lie Brad­street was the face of No Jab, No Play cam­paign.

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