We're for you
The Sunday Tele spread out on the kitchen table or the sofa, pulled apart into sections so everyone in the family has a little bit for themselves — Sundays don’t get any better than that.
Every Hollywood movie about journalism features that chest-thumping speech from a reporter fighting injustice and bringing down the bad guys.
It’s the same feeling every young journalism graduate has as they leave university and picture a career pursuing noble causes.
In reality, journalism done well can — and most certainly does — change lives, but it is easy for us to lose sight of why we do what we do.
Often the best stories aren’t what we would traditionally consider the BIG stories.
The best stories are the ones that strike a chord with you; the stories that save you money, help you get to work easier, improve your local hospital, keep you safer and better educate your kids.
When we’re deciding what our most important stories will be, we try to have our audience very clearly in mind: families.
Our philosophy is pretty simple: to advocate for, inform, entertain and celebrate families in all of their diversity.
We like pursuing a story until we get to the heart of the matter, and hopefully also achieve some change that will help families be stronger, healthier or safer.
Our No Jab, No Play campaign changed federal, state and territory laws, and has ensured an extra 200,000 c children are vaccinated against lifethreatening threatening diseases.
So influential in flu en was the campaign the federal govern men government—and indeed all other media—refer to the new policies as No Jab, No Play and No Jab, No Pay.
It was a campaign we waged against intense opposition from the anti-vaccination movement determined to continue to spread lies and trick nervous parents out of protecting their children.
Our reporters were sent hideous death threats, abused daily and had their reputations questioned by activists who had to resort to insults because there were no facts to back up their arguments.
In recent times we have also turned our attention to the subject of youth mental ill-health.
For too long this was a taboo topic. Suicide was only talked about behind closed doors, leaving parents to deal with the saddest of losses on their own, and others in the community completely oblivious to an epidemic that was destroying our families.
Most importantly the silence meant many of the issues contributing to the rate of suicide, especially among our youth, were left unsolved.
Our Can We Talk series brought the issue of youth mental ill-health to the national agenda, brought experts and survivors to regional towns to help parents reach their troubled kids, and saved the national youth mental health service headspace from imminent doom.
Our Heal the Bush campaign improved health services in country areas and increased subsidies for families who must travel to the city for treatments.
We have brought increased funding for paediatric brain cancer, and kept pressure on sporting codes, such as the National Rugby League, to hold to account players who disregard community expectations.
We like serious issues and a good dose of guilty pleasure, too — gossip, showbiz and lifestyle news.
The power — and the beauty — of The Sunday Telegraph is that it is read by everyone.
We have a diverse audience representing not only every part of society, but every part of every family, from the proud Nannas to the littlest kids.
That’s whyy we do what we do. For yyou.
Whooping cough survivor Mollie Bradstreet was the face of No Jab, No Play campaign.