Here’s one we pre­pared ear­lier


The Sunday Telegraph (Sydney) - - FRONT PAGE - JACK MORPHET

IF you thought TV’s Bach­e­lor star Sam Wood’s foray into the world of celebrity cook­books and per­sonal train­ing would be just like ev­ery­one else’s, you’d be right.

Leaked in­ter­nal emails from his fit­ness com­pany 28 By Sam Wood re­veal it has pub­lished very sim­i­lar recipes to those writ­ten by In­sta­gram fit­ness sen­sa­tions Steph Claire Smith and Laura Hen­shaw for their Keep It Cleaner pro­gram.

Creative and d so­cial man­ager r for 28, Keira Rae, de­scribed in an email re­cently how she “went in and d down­loaded all their r good recipes … id­iots xx”. The email linked to KIC’s recipe for Choc c Nana Fudge.

KIC’s ac­count records s show that Ms Rae is an ac- tive sub­scriber to the site, giv­ing her ac­cess to recipes ad and tips.

Ms Smith, who has 1.3 mil­lion In­sta­gram fol­low­ers, said she felt per­son­ally be­trayed by Mr Wood.

“I would call Sam a friend, which h is why this has come as such a shock,” k” she he said. “We didn’t want to be­lieve it but after see­ing the im­agery and method and recipes them­selves, it’s bla­tantly ob­vi­ous.”

Mr Wood’s site of­fers body trans­for­ma­tions in 28 days with 28-minute work­outs and recipes cooked in less than 28 min­utes, for a sub­scrip­tion fee of $49.

An­other recipe that ap­pears on both sites is Keep It Cleaner’s recipe for choc nut cups, with the only dif­fer­ences be­ing that 28 calls them al­mond but­ter nut cups and rec­om­mends larger por­tions made with or­di­nary but­ter in­stead of ca­cao but­ter. The recipe first fea­tured on Keep It Cleaner’s blog in 2016 after the In­sta­gram mod­els de­vised it in their home kitchen.

“We de­vel­oped the choc nut cup recipe a year-and-a-half ago and spent hours in the kitchen and tested it on our fam­i­lies to make sure peo­ple would like it, which is what makes it so dis­heart­en­ing,” Ms Hen­shaw said. “We have never been on his web­site to look at his recipes.” Mr Wood said he had cre­ated his nut cup recipe be­cause sub­scribers loved KIC’s ver­sion.

“The choc nut cups was a r recipe many of our mem­bers r re­quested. It’s highly pub­lic cised by KIC,” he said. “Our a al­mond but­ter nut cups are part of our overa all pro­gram a and were cre­ated c by o our nu­trit tion­ist and chef.” c

The leaked emails e also re­vealed r 28 staff s had been “trolling “(sic) through t 12WBT”, the site of TV fit­ness guru g Michelle Bridges, B seek­ing ideas.

Mr Wood ad­mit­ted that his of­fice walls have print­outs of les­son plans by Bri­tish fit­ness star Joe Wicks, whose pro­gram costs $177 for 90 days.

“It’s a com­pet­i­tive in­dus­try so nat­u­rally we watch our com­pe­ti­tion, as they watch us,” Mr Wood said. “This in­cludes putting some of the great things they do on the wall of our of­fice.”

Keep It Cleaner’s Steph Claire Smith and Laura Hen­shaw. Pic­ture: In­sta­gram

New­comer Sam Wood (above) and TV fit­ness guru Michelle Bridges.

Keep It Cleaner’s choc nut cups (top) and 28’s recipe.

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