Here’s one we prepared earlier
TV BACHELOR ACCUSED OF FITNESS RIP- OFF
IF you thought TV’s Bachelor star Sam Wood’s foray into the world of celebrity cookbooks and personal training would be just like everyone else’s, you’d be right.
Leaked internal emails from his fitness company 28 By Sam Wood reveal it has published very similar recipes to those written by Instagram fitness sensations Steph Claire Smith and Laura Henshaw for their Keep It Cleaner program.
Creative and d social manager r for 28, Keira Rae, described in an email recently how she “went in and d downloaded all their r good recipes … idiots xx”. The email linked to KIC’s recipe for Choc c Nana Fudge.
KIC’s account records s show that Ms Rae is an ac- tive subscriber to the site, giving her access to recipes ad and tips.
Ms Smith, who has 1.3 million Instagram followers, said she felt personally betrayed by Mr Wood.
“I would call Sam a friend, which h is why this has come as such a shock,” k” she he said. “We didn’t want to believe it but after seeing the imagery and method and recipes themselves, it’s blatantly obvious.”
Mr Wood’s site offers body transformations in 28 days with 28-minute workouts and recipes cooked in less than 28 minutes, for a subscription fee of $49.
Another recipe that appears on both sites is Keep It Cleaner’s recipe for choc nut cups, with the only differences being that 28 calls them almond butter nut cups and recommends larger portions made with ordinary butter instead of cacao butter. The recipe first featured on Keep It Cleaner’s blog in 2016 after the Instagram models devised it in their home kitchen.
“We developed the choc nut cup recipe a year-and-a-half ago and spent hours in the kitchen and tested it on our families to make sure people would like it, which is what makes it so disheartening,” Ms Henshaw said. “We have never been on his website to look at his recipes.” Mr Wood said he had created his nut cup recipe because subscribers loved KIC’s version.
“The choc nut cups was a r recipe many of our members r requested. It’s highly public cised by KIC,” he said. “Our a almond butter nut cups are part of our overa all program a and were created c by o our nutrit tionist and chef.” c
The leaked emails e also revealed r 28 staff s had been “trolling “(sic) through t 12WBT”, the site of TV fitness guru g Michelle Bridges, B seeking ideas.
Mr Wood admitted that his office walls have printouts of lesson plans by British fitness star Joe Wicks, whose program costs $177 for 90 days.
“It’s a competitive industry so naturally we watch our competition, as they watch us,” Mr Wood said. “This includes putting some of the great things they do on the wall of our office.”
Keep It Cleaner’s Steph Claire Smith and Laura Henshaw. Picture: Instagram
Newcomer Sam Wood (above) and TV fitness guru Michelle Bridges.
Keep It Cleaner’s choc nut cups (top) and 28’s recipe.