Num­bers crunched, Shapes are the best

The Sunday Telegraph (Sydney) - - NEWS - ALEX WHITE

THE clas­sic box of Shapes has reigned supreme in the Aus­tralian bat­tle of the bis­cuit.

Well-known Aus­tralian brand Arnott’s re­vealed its top 10 best­sellers this week and peo­ple might be sur­prised to find many child­hood flavours did not make the cut.

Shapes, launched in a range of flav- ours in the 1950s, are the most bought brand in most states.

The most pop­u­lar flavours are BBQ, Chicken Crimpy and Pizza.

The in­dul­gent Tim Tam range came sec­ond on the list, fol­lowed by Jatz and Vita-Weat. The quin­tes­sen­tial Scotch Fin­ger ranked fifth.

Lunchtime bis­cuits and healthy snack­ing crack­ers Cruskits and Sal­ada came next.

At the bot­tom was Tiny Teddy, with the de­li­cious Mint Slice scrap­ing in at 10th place.

Bis­cuit habits dif­fered slightly be­tween states, with NSW hav­ing a slightly sweeter tooth, gob­bling more pack­ets of Tim Tams, Scotch Fin­gers, Mint Slices and Tiny Ted­dys.

Our south­ern cousins in Mel­bourne reg­is­tered as the big­gest con­sumers of Shapes, Jatz and Sal­ada.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.