The Block’s guru puts By­ron Bay block on mar­ket

The Sunday Telegraph (Sydney) - - REALESTATE -

BUSY in­te­rior de­signer Shel­ley Craft, who is down in St Kilda film­ing the up­com­ing sea­son of The Block, has listed the By­ron Bay block she bought just over 12 months ago.

Craft and her hus­band, By­ron Bay real es­tate agent Chris­tian Ser­gia­comi, are sell­ing the par­cel near Be­longil Beach with ap­proved plans.

The house de­sign was cre­ated by ar­chi­tect Paul Uhlmann, who re­cently helped com­plete their home nearby.

The cou­ple, who live with their two daugh­ters, en­vis­aged it as a Be­longil Beach hol­i­day ren­tal.

Nearby con­struc­tion on their home nearer town has been com­pleted.

Its most re­cent ad­di­tion was a pool, filled over the Christ­mas break.

They spent $3 mil­lion on a 1010sqm land par­cel near the cen­tre of town in 2016.

Its pur­chase came after they sold their hin­ter­land home at McLeods Shoot for $2.55 mil­lion to the for­mer Bronte-based en­tre­pre­neur Justin But­ter­worth, who pi­o­neered on­line hol­i­day home ren­tal web­sites in Aus­tralia.

The cou­ple made some ef­forts to be­gin the Be­longil project, en­list­ing their builder, Ben Jol­liffe at J builds By­ron Bay, to draft the plans, with an es­ti­mated con­struc­tion cost of $800,000.

Those plans now come with the sale, which is be­ing han­dled by Ser­gia­comi’s col­league Jeremy Ben­nett at By­ron Bay Prop­erty Sales.

Ser­gia­comi told me he and Shel­ley were pre­pared to go ahead with the build if the right of­fer did not come in.

“We have our DA and are look­ing to ex­plore the mar­ket with the block,” the for­mer film crew mem­ber on The Block said.

“There is some good en­ergy cur­rently in Be­longil and we be­lieve our block is one of the best po­si­tioned there.”

The par­cel is lo­cated op­po­site Mel­bourne celebrity chef Shannon Ben­nett’s By­ron hol­i­day home.

Har­vey Nor­man heir Glen Nor­man is also re­build­ing a house on a beach­front block that pre­vi­ously be­longed to Paul Ho­gan’s for­mer side­kick John “Strop” Cor­nell.

Pic­ture: Patrick Hamil­ton

Shel­ley Craft is sell­ing her By­ron Bay block with plans.

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