NSW enters Origin with richest- ever sponsor deal
THE Blues have seven million reasons to smile after signing the richest corporate deal in NSW’s history.
NSW will run on to the MCG for game one with the unprecedented $7m backing after a raft of fresh sponsorship deals, including a new major sponsor in Brydens Lawyers plus a rich Tooheys partnership.
Under a three-year deal, Brydens Lawyers will take the front of the jersey and The Star the back. The Tooheys deal is for four years. The Blues have also signed McDonald’s for two years as official quick-service restaurant partner.
NSW Rugby League chief executive David Trodden said the Blues had increased corporate partnerships by 20 per cent since last season.
“The commercial interest in our business has never been as great as it currently is,” Trodden said.
“That’s a great vote of confidence in our business and a big vote of confidence in the continuing strength of State of Origin, too. It is a long way in excess of our previous best.”
The support comes despite the Blues losing 11 of the past 12 series.
The deals make the NSW jumper one of the richest strips in Australian sport.
“It’s optimism on one hand and it’s a vote of success with the way things have been happening off the field,” Trodden said.
“Even though we haven’t been successful in winning series, the series individually have been very close. One thing our team has been able to guarantee supporters is that they get a ton of effort and they’ve been within touching distance of winning a series. People have a clear impression that a strong run of success is nearing.
“If you compare it with NRL brands, it would be three, maybe four, brands that would have greater commercial returns and their partnerships are across a full NRL season. We’ve got a great team here. That does a lot of fantastic work.”
James Maloney, Trent Merrin and Steve Menzies launch the Blues sponsorship.