NSW en­ters Ori­gin with rich­est- ever spon­sor deal

The Sunday Telegraph (Sydney) - - NRL - MICHAEL CARAYANNIS

THE Blues have seven mil­lion reasons to smile af­ter sign­ing the rich­est cor­po­rate deal in NSW’s his­tory.

NSW will run on to the MCG for game one with the un­prece­dented $7m back­ing af­ter a raft of fresh spon­sor­ship deals, in­clud­ing a new ma­jor spon­sor in Bry­dens Lawyers plus a rich Tooheys part­ner­ship.

Un­der a three-year deal, Bry­dens Lawyers will take the front of the jersey and The Star the back. The Tooheys deal is for four years. The Blues have also signed McDon­ald’s for two years as of­fi­cial quick-ser­vice res­tau­rant part­ner.

NSW Rugby League chief ex­ec­u­tive David Trod­den said the Blues had in­creased cor­po­rate part­ner­ships by 20 per cent since last sea­son.

“The com­mer­cial in­ter­est in our busi­ness has never been as great as it cur­rently is,” Trod­den said.

“That’s a great vote of con­fi­dence in our busi­ness and a big vote of con­fi­dence in the con­tin­u­ing strength of State of Ori­gin, too. It is a long way in ex­cess of our pre­vi­ous best.”

The sup­port comes despite the Blues los­ing 11 of the past 12 series.

The deals make the NSW jumper one of the rich­est strips in Aus­tralian sport.

“It’s op­ti­mism on one hand and it’s a vote of suc­cess with the way things have been hap­pen­ing off the field,” Trod­den said.

“Even though we haven’t been suc­cess­ful in win­ning series, the series in­di­vid­u­ally have been very close. One thing our team has been able to guar­an­tee sup­port­ers is that they get a ton of ef­fort and they’ve been within touch­ing dis­tance of win­ning a series. Peo­ple have a clear im­pres­sion that a strong run of suc­cess is near­ing.

“If you com­pare it with NRL brands, it would be three, maybe four, brands that would have greater com­mer­cial re­turns and their part­ner­ships are across a full NRL sea­son. We’ve got a great team here. That does a lot of fan­tas­tic work.”

James Maloney, Trent Mer­rin and Steve Men­zies launch the Blues spon­sor­ship.

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