Street style back in vogue
The country’s best known fashionistas swapped their stilettos for sneakers at MBFWA this week, confirming comfort dressing is cool.
While the athleisure trend has been around for a couple of years, local stylers have taken the movement one step further, opting for rebellious, often unflattering ‘anti-fashion’ ensembles.
Stylists, models, bloggers and fashion media swapped high-fashion, flattering and girlie looks for chunky “dad style” sneakers, long hobo-ish layers, parachute jackets, beanies and tracksuit pants in materials more often seen at the gym.
According to Julie Stevanja, founder of hugely successful online athleisure retailer Stylerunner, the comfort dressing trend is evolving and is here to stay.
“The trend is now moving on from the ‘clean athleisure look’ (think preppy outfits and court shoes like Adidas Stan Smiths), to grungier streetwear influenced by the 90s Hooligan and Hip Hop, extending to the umpire and soccer fan look,” she said.
“It’s comfortable, versatile, fashionable and there’s an empowering element of rebelling against societal norms to ‘dress up’ that comes into it too.
“It’s effortless but still makes a statement.”
Sydney ‘It’ girl and founder of luxury leisurewear e-boutique Mode Sportif, Deborah Symond O’Neil, agreed streetwear reigned supreme over polished looks this year at MBFWA.
“Fashion Week can be a workout, and we have seen women embracing playful, yet easy to wear fashion that promotes their effortless day-to day style,” Deborah Symonds, founder of luxury leisurewear e-boutique Mode Sportif, said.
“Comfort definitely plays a role, and many girls were snapped in sneakers in the front row.
“Sneaker trends this season have been ‘bigger is better’. Think chunky Dad sneakers styled with feminine tailoring or printed dresses, it is the ultimate fusion of Athleisure and Scandi Style.”
But don’t be fooled, these loungey looks still take a lot of brainpower to pull together.
The concept is appearing effortless, while having actually spent a lot of time mulling over what pieces you’re going to wear.
“Street Style looks often appear “thrown together” but rarely are,” Symond O’Neil said.
“Layering is an art, and our fashion IT girls do an amazing job of finding that fashion sweet spot.”
Caroline Høgh Groth.