How our cam­paign won big

The Sunday Telegraph (Sydney) - - THE SNITCH -

OUR cam­paign to stop Aus­tralia’s big­gest killer has won a ma­jor me­dia cam­paign award af­ter it re­sulted in a new Medi­care re­bate for a Heart Health Check.

In part­ner­ship with the Heart Foundation, The Sun­day Tele­graph ear­lier this year cam­paigned for and won a se­ries of ma­jor gov­ern­ment pol­icy changes to help end the dev­as­tat­ing toll from heart dis­ease.

The cam­paign, which badged heart dis­ease as Aus­tralia’s Worst Se­rial Killer and asked po­lit­i­cal lead­ers and the pub­lic to #show­somet­icker won Mum­brella’s Me­dia Cam­paign of the Year award.

Heart dis­ease kills 51 peo­ple every day and costs a stag­ger­ing $6.7 bil­lion a year, which com­bines a $2 bil­lion hit to the health bud­get and with lost pro­duc­tiv­ity in the workforce.

As a re­sult of the cam­paign more than one mil­lion in­di­vid­u­als vis­ited the Heart Foundation’s web­site and 525,000 checked their heart age.

For 10 years the Heart Foundation had been ask­ing the fed­eral gov­ern­ment to fund a heart health check un­der Medi­care. Mil­lions are at risk of hav­ing a heart at­tack in the next five years but most didn’t know this be­cause, unlike for can­cers, we had no na­tional screen­ing pro­gram.

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