How our campaign won big
OUR campaign to stop Australia’s biggest killer has won a major media campaign award after it resulted in a new Medicare rebate for a Heart Health Check.
In partnership with the Heart Foundation, The Sunday Telegraph earlier this year campaigned for and won a series of major government policy changes to help end the devastating toll from heart disease.
The campaign, which badged heart disease as Australia’s Worst Serial Killer and asked political leaders and the public to #showsometicker won Mumbrella’s Media Campaign of the Year award.
Heart disease kills 51 people every day and costs a staggering $6.7 billion a year, which combines a $2 billion hit to the health budget and with lost productivity in the workforce.
As a result of the campaign more than one million individuals visited the Heart Foundation’s website and 525,000 checked their heart age.
For 10 years the Heart Foundation had been asking the federal government to fund a heart health check under Medicare. Millions are at risk of having a heart attack in the next five years but most didn’t know this because, unlike for cancers, we had no national screening program.