Winter bar scene licked
THE success of Bar Pop’s Ice Cream Factory is one sign that Northbridge is enjoying good times again.
The old Peters Ice Cream site has been owned by hospitality developer Graham Hardie since 1985, and has quickly become a popular party destination since its first pop-up festival in December last year.
“It’s an amazing site close to the Perth railway station and we are excited to be able to activate it,” chief executive of Entertainment Enterprises Hugh Brown said.
Popular Sydney-based DJ Tom Loud, AKA Hot Dub Time Machine, saw crowds flock to the opening night of the winter pop-up, with an estimated 6500 patrons through the doors between Friday and Saturday nights.
“We should see about 36,000 (people) over the next three weekends, that’s pretty cool in winter,” Brown said.
Entertainment Enterprises, of Tigerlil’s, Empire Bar in Rivervale and Rambla on Swan fame, are currently redeveloping the old Varga Lounge.
“We’ve got amazing things happening in November/December with a new bar which is going to come off the old Brooklyn/Varga site, we’re going to have 100-person sky bar looking over the whole city, it’s incredible,” Brown said.
“We love Northbridge, we’ve seen it ebb and flow over the years, we’ve had 40 venues over 30 years — we love Western Australia, there’s no one else that wants to put WA on the map more.”
Chill time: Michael Haywood, Bill Oddy, DJ Tom Loud and Hugh Brown at The Ice Cream Factory opening. Picture: Matt Jelonek