THE FOOD YULE EAT

BAT­TLE OF THE BULGE AS AUSSIES PRE­PARE FOR THEIR FES­TIVE FEASTS

The Sunday Times - - 16 DAYS TO CHRISTMAS - SO­PHIE ELSWORTH

THE mys­tery of who ate all the pies has been solved with West Aus­tralians set to munch their way through 70,000 fes­tive fruit mince pies.

In the weeks up to Christ­mas, Wool­worths in WA will sell 40 tonnes of Aussie prawns, 500 tonnes of ham, 94,000 pud­dings and 30,000 pavlo­vas.

Roy Mor­gan’s sur­vey data re­veals Woolies holds 27.4 per cent of the fresh food mar­ket, fol­lowed by Coles (24.6 per cent) and Aldi (9.8 per cent).

In fresh seafood, which ac­counts for 7 per cent of the over­all fresh food sec­tor, stand-alone shops still have the big­gest mar­ket share in

dol­lar terms, but the Septem­ber quar­ter Su­per­mar­ket & Fresh Food Cur­rency Re­port showed Wool­worths has a strong lead over ri­val Coles.

Wool­worths also sur­veyed 1500 shop­pers and found:

THE most pop­u­lar Aussie tra­di­tion is crack­ing bon­bons (61 per cent) on Christ­mas Day, fol­lowed by eat­ing left­overs on Box­ing Day and sleep­ing af­ter a big meal.

ONE-THIRD of Christ­mas cooks will use a fam­ily recipe.

AL­MOST 30 per cent of re­spon­dents say pineap­ple be­longs on pavlova, 21 per cent on tri­fle and 17 per cent on Christ­mas pud­ding.

ON av­er­age, Aus­tralians will travel one hour to reach their Christ­mas cel­e­bra­tion.

When it comes to tak­ing short­cuts in the kitchen for Christ­mas, one-third of mil­len­ni­als ad­mit­ted to pass­ing off a store-bought dish as their own, with be­ing time­pressed the most com­mon rea­son.

The na­tion will also be swim­ming in sugar, with the su­per­mar­ket fore­cast­ing 2.9 mil­lion litres of cream to be sold, along with 1.4 mil­lion litres of cus­tard.

As for what we en­joy most about Christ­mas, it’s sim­ple: the smiles on ev­ery­one’s faces when they tuck in, the re­search sug­gested.

“We can all re­call fond mem­o­ries of food at Christ­mas,” Wool­worths Su­per­mar­kets man­ag­ing di­rec­tor Claire Peters said.

“But it’s the smil­ing faces of loved ones around that ta­ble that stay with us the long­est,”

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