Tight fit to 94th floor

The first pub­lic ap­pear­ance of the Porsche Panam­era was a lot more com­pli­cated than you might imag­ine.

The Weekend Post - Motoring - - Front Page -

AF­TER all, how ex­actly do you get a car all the way up to the 94th floor of one of the world’s tallest build­ings? Other car­mak­ers have faced sim­i­larly tough tasks, but the lux­ury Porsche faced some very spe­cial prepa­ra­tion and or­gan­i­sa­tion from a com­bined team of Ger­man and Chi­nese ex­perts.

The key was get­ting the $270,000 Panam­era S to fit into the freight el­e­va­tor at the Shang­hai World Fi­nance Cen­tre in Pudong.

By drain­ing all the flu­ids out of the car and tilt­ing it up at one end the Panam­era slid into the the lift with just mil­lime­tres to spare. But it still took a spe­cial pal­let which al­lowed the car to be swung 90-de­grees and se­cured safely for its 500m ride up to the 94th floor.

At any other time de­but­ing the car at Shang­hai’s World Fi­nance Cen­tre, known lo­cally as the bot­tle opener be­cause of the big square hole in the mid­dle of it on the top of the build­ing, would have been quite a coup for the mon­eyed folk of China.

But, even dur­ing the global fi­nan­cial cri­sis, Porsche laid on a slick pro­duc­tion with buck­ets of Moet cham­pagne flow­ing and plenty of nib­bles to keep the as­sem­bled me­dia and prospec­tive buy­ers well fed.

Porsche chose China to launch the Panam­era be­cause it is one of the most vig­or­ous growth mar­kets for the brand.

Its plan is to sell 20,000 Panam­eras a year with its main mar­kets be­ing North Amer­ica, Europe, Rus­sia … and China.

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