X6 finds its NICHE
IN 10 months, 545 examples of the crossover BMW have been delivered in Australia. BMW says about 40 per cent of X6 customers were new to BMW, switching from a competitor luxury brand, and many stepped up from a traditional two door coupé to the five-door X6.
It says the X6 outsold cars such as the Fiat 500, Jaguar XF, Lexus IS F, Mazda MX-5, Mercedes-Benz CLS, Audi A6 and Volvo C30.
Its closest competitor, the Porsche Cayenne, was outsold by the BMW X6 this year by almost 20 per cent. Further highlighting its success as a premium niche model, the X6 Sports Activity Coupé found more customers in Australia, since arriving last year, than the entire Maserati range.
The X6 debuted in August with a choice of two powerful and efficient twin turbo six-cylinder engines. This year BMW’s first-ever V8 twin turbo production engine joined the range.
Thirty-six per cent of X6 customers this year opted for the efficient in-line six-cylinder twin turbo diesel engine, followed by 33 per cent for the powerful petrol twin turbo V8, with the remainder choosing the smooth twin turbo sixcylinder petrol engine.
BMW will soon bring the performance character of its M division to the X6. The X6 M will set a new standard in its class in terms of dynamic performance thanks to supreme acceleration, lateral dynamics, steering behaviour, short stopping distances and efficiency.
BMW’s general manager of marketing Tom Noble said the X6 filled a a niche that nobody thought existed until BMW developed the coupe styled SUV, with the handling manners of a sports car.
“Australians have embraced the X6 and sales have exceeded our initial expectations. Already we have growing interest in the arrival of the X6 M, later this year,” he said.
Globally, over 35,000 customers have taken delivery of the BMX X6.