X6 finds its NICHE

The Weekend Post - Motoring - - Front Page -

IN 10 months, 545 ex­am­ples of the cross­over BMW have been de­liv­ered in Aus­tralia. BMW says about 40 per cent of X6 cus­tomers were new to BMW, switch­ing from a com­peti­tor lux­ury brand, and many stepped up from a tra­di­tional two door coupé to the five-door X6.

It says the X6 out­sold cars such as the Fiat 500, Jaguar XF, Lexus IS F, Mazda MX-5, Mercedes-Benz CLS, Audi A6 and Volvo C30.

Its clos­est com­peti­tor, the Porsche Cayenne, was out­sold by the BMW X6 this year by al­most 20 per cent. Fur­ther high­light­ing its suc­cess as a pre­mium niche model, the X6 Sports Ac­tiv­ity Coupé found more cus­tomers in Aus­tralia, since arriving last year, than the en­tire Maserati range.

The X6 de­buted in Au­gust with a choice of two pow­er­ful and ef­fi­cient twin turbo six-cylin­der en­gines. This year BMW’s first-ever V8 twin turbo pro­duc­tion en­gine joined the range.

Thirty-six per cent of X6 cus­tomers this year opted for the ef­fi­cient in-line six-cylin­der twin turbo diesel en­gine, fol­lowed by 33 per cent for the pow­er­ful petrol twin turbo V8, with the re­main­der choos­ing the smooth twin turbo six­cylin­der petrol en­gine.

BMW will soon bring the per­for­mance char­ac­ter of its M divi­sion to the X6. The X6 M will set a new stan­dard in its class in terms of dy­namic per­for­mance thanks to supreme ac­cel­er­a­tion, lat­eral dy­nam­ics, steer­ing be­hav­iour, short stop­ping dis­tances and ef­fi­ciency.

BMW’s gen­eral man­ager of mar­ket­ing Tom Noble said the X6 filled a a niche that no­body thought ex­isted un­til BMW de­vel­oped the coupe styled SUV, with the han­dling man­ners of a sports car.

“Aus­tralians have em­braced the X6 and sales have ex­ceeded our ini­tial ex­pec­ta­tions. Al­ready we have grow­ing in­ter­est in the ar­rival of the X6 M, later this year,” he said.

Glob­ally, over 35,000 cus­tomers have taken de­liv­ery of the BMX X6.

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