Vote of con­fi­dence

The Weekend Post - Motoring - - Front Page -

THE Ire­land fam­ily’s plans for multi-mil­lion dol­lar state-of-the-art show­rooms on Mul­grave Rd are a vote of con­fi­dence in the Cairns econ­omy.

Ire­lands, which have the Holden, Mit­subishi, HSV, Mercedes-Benz, Chrysler, Jeep, Dodge, smart and Isuzu trucks fran­chises, aim to build three show­rooms on the site of the for­mer Pa­cific Toy­ota used car­yard next to the fam­ily’s 2.4ha deal­er­ship.

They are in ne­go­ti­a­tions with sev­eral brands to build up to three new ve­hi­cle show­rooms with a floor plan of $2.5 mil­lion worth of ve­hi­cles. Richard and David Ire­land are re­main­ing coy about which mar­ques would be in­volved but I un­der­stand one is Mercedes-Benz while the other pos­si­bil­i­ties are Chrysler, Jeep and Dodge fran­chises. The ac­qui­si­tions give Ire­lands one of the big­gest frontages in Queens­land and one of the largest auto sites in the state.

The show­rooms will fea­ture the lat­est cor­po­rate brand­ing of the mo­tor fran­chises as well as in­ter­ac­tive dis­plays, in­ter­net ac­cess, cus­tomer rest and ser­vice re­cep­tion ar­eas.

The build­ings, which should be com­pleted within six months sub­ject to ap­provals, will have a trop­i­cal feel and a re­laxed at­mos­phere us­ing the lat­est ma­te­ri­als.

Ire­lands also are looking at adding two new fran­chises not rep­re­sented in Cairns to their 83-yearold com­pany. They are keep­ing mum but not avail­able here are Alfa Romeo, Fiat, Hum­mer, Saab and Skoda. They have ruled out Hum­mer and Saab be­fore. Pro­ton and Re­nault are pos­si­bil­i­ties with Trin­ity about to re­lin­quish the Malaysian brand and Pa­cific Toy­ota have parted ways with the French mar­que. Other pos­si­bil­i­ties but highly un­likely are As­ton Martin, Bent­ley, Fer­rari, Lo­tus and Maserati lux­ury makes.


HEAD out to the Ed­mon­ton speed­way to­mor­row to see the burnout kings strut their stuff. Queens­land StreetScene is host­ing the event which is a qual­i­fy­ing “test and tune” ses­sion at Ed­mon­ton speed­way from 4pm-8pm. It will be fol­lowed by a burnout com­pe­ti­tion meet­ing on Au­gust 1.

Or­gan­iser Matthew Her­mes said the test and tune meet was a great place for driv­ers to bring their cars to prac­tise in a non-com­pet­i­tive and ca­sual en­vi­ron­ment or for the more ex­pe­ri­enced to make sure their ve­hi­cle was run­ning on song for the next com­pe­ti­tion.

Mr Her­mes said to­mor­row’s ses­sion would cul­mi­nate in the ma­jor meet of the year, the NQ Pro Burnouts where a first prize of $3000 was on of­fer.

He said most of the com­peti­tors would be us­ing ded­i­cated ve­hi­cles, de­signed solely for do­ing burnouts. But he said peo­ple also were wel­come to use their street cars if they wanted to.

“The test and tune meet is de­signed so the own­ers can see if there are prob­lems with their fuel or driv­e­lines so they can get it sorted be­fore the com­pe­ti­tion meet­ing,” Mr Her­mes said.

He said the July 19 test and tune ses­sion was a ca­sual af­fair. Com­peti­tors paid $10 each to go out and test their ve­hi­cles on the burnout pad.

Spec­ta­tors are wel­come to each event with $5 en­try on July 19 and $10 en­try on Au­gust 1.

For more in­for­ma­tion, con­tact Mr Her­mes on 0407 168 292 or go to: www.cairns­

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