Guide to 4WD adventures
OST 4x4 ute drivers are afraid to go off road.
That’s the feedback from Mahindra dealers, distributors of the Pik-Up utility vehicle.
They reveal that 4x4 ute drivers buy vehicles mainly for work purposes but have strong aspirations to go adventure driving – but fear gets the better of them.
A survey by MAA of drivers across the country supported the notion with a 32 per cent majority saying that they are interested in 4x4 touring, but have never done anything about it.
And 7.2 per cent said that they go touring with their friends in their 4x4, rather than braving it in a vehicle they own.
While the rest of the respondents were either already venturing out, or had no interest in the sport at all.
As a result of the tour and insight the research provided, MAA has developed a 4WD guide that potential adventure drivers can go through with dealers if 4x4 touring is of interest.
Preparation, what to take, and general safety are just some of the factors covered so that buyers can feel confident when hitting the road on that ultimate dream track.
The guide also can be downloaded from the Mahindra website at www.mahindrapikup.com.au by clicking on Customer Care.
Get started: A 4WD driving guide can be downloaded from the Mahindra website.