Com­pany fo­cuses on trends

The Weekend Post - Motoring - - Front Page -

ve­hi­cles that do not com­pro­mise on fea­tures. "CT 200h F Sport mod­els will add even greater ap­peal to a ve­hi­cle that - with its hy­brid driv­e­train and list of ad­vanced fea­tures – is set to be­come Aus­tralia’s most ad­vanced lux­ury hatch,’’ he says. Cramb also an­nounced Lexus would even­tu­ally of­fer a ded­i­cated F Sport model on ev­ery ve­hi­cle line start­ing with the IS and CT 200h ve­hi­cles. “Twenty years ago, Lexus of­fered just one ded­i­cated lux­ury ve­hi­cle, the LS400. To­day, that dy­namic has changed and we have five model lines with 33 vari­ants and a grow­ing plat­form,’’ he says. “The com­ing years for Lexus will be de­fined by a growth in hy­brid ve­hi­cles and per­for­mance­ori­ented prod­uct – driven by our two halo ve­hi­cles LS 600hL and LFA.’’

Cramb says the eight al­lo­cated 412kW/480Nm LFA su­per­cars have all been sold with the first ar­riv­ing early next year, but he would not re­veal the iden­tity of own­ers or who missed out. He says they could have sold more and were orig­i­nally only al­lo­cated five un­til they pleaded for more.

“Each and ev­ery Lexus LFA cus­tomer has had per­sonal di­a­logue with se­nior Lexus Aus­tralia rep­re­sen­ta­tives,” he says. “Lexus has forged a strong re­la­tion­ship with each LFA owner. This re­la­tion­ship will con­tinue well into the fu­ture, en­com­pass­ing tech­ni­cal and ser­vice sup­port and ac­cess to Lexus’ ex­clu­sive En­core pro­gram. They will be­come col­lec­tors’ cars.”

The car­bon­fi­bre-bod­ied 411kW V10 su­per­car was un­veiled by US rac­ing leg­end Scott Pruett, who has taken po­ten­tial buy­ers around US race­tracks and helped sell 171 of the 500 ve­hi­cles built.

Race driver Scott Pruett with the Lexus LFA re­vealed at the 2010 Aus­tralian In­ter­na­tional Mo­tor Show.

Lexus lover:

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.