Thai Mi­rage

The Weekend Post - Motoring - - Front Page -

MIT­SUBISHI started sell­ing its new Mi­rage “global com­pact car” in Thai­land this week. The Mi­rage was de­vel­oped un­der a con­cept that ful­fils the needs of both fast-grow­ing emerg­ing mar­kets as an en­try-level car and the eco-con­scious ad­vanced mar­kets with its en­vi­ron­men­tal per­for­mance.

The Mi­rage will be made at a new third fac­tory at Mit­subishi Mo­tors Thai­land’s (MMTH) Laem Cha­bang Plant, the largest MMC plant out­side of Ja­pan. The Mi­rage will first be sold in Thai­land, fol­lowed by ASEAN coun­tries, Ja­pan, Europe, then ex­pand to other mar­kets suc­ces­sively.

The Mi­rage is fo­cused on pre­mium fuel ef­fi­ciency and low CO2 emis­sion. The new tid­dler de­liv­ers fuel ef­fi­ciency and low CO2 emis­sions that are among the best in its class, thanks to the all-new MIVEC1 en­gine and re­duced aero­dy­namic re­sis­tance and rolling re­sis­tance.

It pro­vides nim­ble han­dling in­her­ent to a com­pact car while util­is­ing high-ef­fi­ciency pack­ag­ing to main­tain in­te­rior space for five adults.

Op­ti­mi­sa­tion of the body struc­ture and more ex­ten­sive use of high-ten­sile strength panel make the ve­hi­cle 7 per cent lighter than is nor­mal for its class, con­tribut­ing to bet­ter fuel econ­omy. The Mi­rage uses Mit­subishi’s im­pact-re­sis­tant RISE 3 body, which ab­sorbs and dis­trib­utes im­pact force to de­liver high lev­els of oc­cu­pant safety.

Be­fore pro­duc­tion, Mit­subishi sta­tioned ex­pe­ri­enced in­spec­tors from its Ja­panese fac­to­ries in Thai­land to in­spect man­u­fac­tured units at the new third fac­tory in or­der to make sure the same qual­ity stan­dards were reached as achieved at its Ja­panese fac­to­ries.

The Thai-mar­ket Mi­rage will be equipped with a 1.2-litre MIVEC en­gine with fuel con­sump­tion of about 5 litres/100km and a EURO 4 rat­ing.

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