Heart wins over head Sub­aru adds value

The Weekend Post - Motoring - - CRUISE CONTROL | -

SUB­ARU has slashed the price of its 2017 model year BRZ sports car to spark in­ter­est in the model.

Sales of the BRZ and its plat­form shar­ing Toy­ota 86 have slid as fickle sports car buy­ers show in­ter­est in newer mod­els such as the Mazda MX-5 and the Ford Mus­tang.

BRZ sales are down 100 per cent for the month and 50.5 per cent for the year.

The new BRZ man­ual is $32,990 plus on­roads, a sav­ing of $1230, while the au­to­matic is $34,990, $1735 less than be­fore.

There is more power and torque for man­ual trans­mis­sion vari­ants (from 147 kilo­watts to 152 kW and from 205 New­ton me­tres to 212 Nm), re­vised sus­pen­sion tun­ing, as well as a dis­tinc­tive facelift.

MY17 BRZ high­lights in­clude new LED head lights and tail lights, im­proved en­gine re­fine­ments in man­ual mod­els, a Ve­hi­cle Dy­nam­ics Con­trol Track mode, Hill Start As­sist, a wider and lower look from a new bumper de­sign, new 17in al­loy wheel de­sign, fully au­to­matic air­con­di­tion­ing, a new steer­ing wheel, up­graded in­fo­tain­ment and en­hanced in­stru­ment gauges.

Cabin up­grades in­clude red stitch­ing and BRZ-em­bossed front seats (op­tion).

Sub­aru Aus­tralia man­ag­ing di­rec­tor Colin Christie said the BRZ was “an even more com­pelling pack­age when you con­sider the up­grades to spec­i­fi­ca­tion at less cost to cus­tomers”.

“De­spite ex­change rate pres­sures, our strong re­la­tion­ship with the fac­tory has pro­duced a great re­sult for BRZ fans and that’s re­flected in the vol­ume of show­room in­ter­est since we teased the spec­i­fi­ca­tion up­grades in Au­gust.”

A mul­ti­ple award win­ner, BRZ has es­tab­lished a niche among sports car fans at­tracted by its fun driv­ing char­ac­ter­is­tics, value and safety. Sub­aru will be hop­ing the price cuts and spec up­grades will lure more buy­ers.

Sales so far this year are 246, well adrift of Toy­ota’s 86 (1713).

The Mus­tang is class leader (4621) while the BMW 2 Se­ries is pop­u­lar (1683) and so is Hyundai’s quirky Veloster (1694).

The MX-5 is gain­ing ground. Sales of 1290 are 254.5 per cent ahead of last year.

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