Heart wins over head Subaru adds value
SUBARU has slashed the price of its 2017 model year BRZ sports car to spark interest in the model.
Sales of the BRZ and its platform sharing Toyota 86 have slid as fickle sports car buyers show interest in newer models such as the Mazda MX-5 and the Ford Mustang.
BRZ sales are down 100 per cent for the month and 50.5 per cent for the year.
The new BRZ manual is $32,990 plus onroads, a saving of $1230, while the automatic is $34,990, $1735 less than before.
There is more power and torque for manual transmission variants (from 147 kilowatts to 152 kW and from 205 Newton metres to 212 Nm), revised suspension tuning, as well as a distinctive facelift.
MY17 BRZ highlights include new LED head lights and tail lights, improved engine refinements in manual models, a Vehicle Dynamics Control Track mode, Hill Start Assist, a wider and lower look from a new bumper design, new 17in alloy wheel design, fully automatic airconditioning, a new steering wheel, upgraded infotainment and enhanced instrument gauges.
Cabin upgrades include red stitching and BRZ-embossed front seats (option).
Subaru Australia managing director Colin Christie said the BRZ was “an even more compelling package when you consider the upgrades to specification at less cost to customers”.
“Despite exchange rate pressures, our strong relationship with the factory has produced a great result for BRZ fans and that’s reflected in the volume of showroom interest since we teased the specification upgrades in August.”
A multiple award winner, BRZ has established a niche among sports car fans attracted by its fun driving characteristics, value and safety. Subaru will be hoping the price cuts and spec upgrades will lure more buyers.
Sales so far this year are 246, well adrift of Toyota’s 86 (1713).
The Mustang is class leader (4621) while the BMW 2 Series is popular (1683) and so is Hyundai’s quirky Veloster (1694).
The MX-5 is gaining ground. Sales of 1290 are 254.5 per cent ahead of last year.