Cadil­lac re­news in­ter­est

The Weekend Post - Motoring - - CRUISE CONTROL | -

ONE of the world’s most iconic car brands could be poised for a sur­prise Aus­tralian launch.

Ea­gle -eyed mo­tor­ing en­thu­si­asts have snapped pic­tures of a range of Cadil­lac CT6 sedans be­ing un­loaded at Tul­la­ma­rine Air­port in Mel­bourne.

Ru­mours of Cadil­lac’s plan to en­ter Aus­tralia’s con­gested new-car mar­ket are grow­ing stronger with what ap­pears to be a pair of eval­u­a­tion ve­hi­cles hit­ting the ground in Mel­bourne.

The cars — dif­fer­ent trim lev­els of the brand’s flag­ship CT6 sedan — were spot­ted by keen-eyed trav­ellers ear­lier this week and were pho­tographed be­ing loaded onto the back of trucks ready to be shipped out of the air­port.

Pic­tured in left-hand-drive guise, the CT6 sedans ap­pear to be a base-model, equipped with a 2.0-litre turbo en­gine that sends its power to the rear wheels, along with a top-spec, all-wheel-drive Plat­inum model (pow­ered by a 3.0-litre twin-turbo V6 en­gine).

The Cadil­lac brand has long been plan­ning a postCom­modore launch in Aus­tralia.

The lat­est im­ages join a num­ber of Mel­bourne sight­ings through­out 2016, cov­er­ing ev­ery­thing from the Cadil­lac CT6 to the CTS-V.

Holden say that the cars are here as part of GM’s global work share pro­gram with its lo­cal engi­neers test­ing US-only prod­ucts with no plans for an Aus­tralian launch.

How­ever, Cadil­lac’s in­ter­na­tional bosses have re­peat­edly talked of plans to en­ter the Aus­tralian mar­ket by 2020.

If con­firmed, the CT6 would join the re­cently re­vealed 2018 Holden Com­modore, the Opel In­signia-based sedan. But while the Opel range lacks a true full­size lux­ury trim level, the void could be eas­ily filled by the CT6, which mar­kets it­self as a 7 Se­ries and S-Class com­peti­tor in the US.

The Cadil­lac brand has long been plan­ning a postCom­modore launch in Aus­tralia with the brand’s mar­ket­ing boss con­firm­ing a plan for right-hand-drive ve­hi­cles back in 2014, backed up by the brand’s global mar­ket­ing di­rec­tor, Jim Vurpil­lat, in 2015.

Cadil­lac chief mar­ket­ing of­fi­cer Uwe Elling­haus told CarsGuide: “we want to turn Cadil­lac into a global brand” and Aus­tralia is “part of our globe”. WE spend weeks com­par­ing new car per­for­mance and prices ... then fall for a shiny one.

The road to new car own­er­ship is paved with good in­ten­tions.

We come to a de­ci­sion, or at least a short­list, based on hours of re­search, in-depth dis­cus­sions with col­leagues, friends and fam­ily and a fo­cus on the fun­da­men­tals such as fuel econ­omy and safety rat­ings.

Then we walk into the show­room and see it in the flesh and that shiny, se­duc­tively styled car appeals di­rectly to our ego. Bug­ger the bud­get, prag­ma­tism can take a back seat.

“We’re not ra­tio­nal crea­tures,” says Aus­tralia SCAN so­cial an­a­lyst David Chalke. “If we were, we’d all shop at Aldi.”

We’re cer­tainly not shop­ping in the bar­gain base­ment bins. Sales of sub-$80,000 sports cars — by def­i­ni­tion a dis­cre­tionary pur­chase — are up by 34 per cent this year.

Chalke says a ve­hi­cle’s looks are still the key is­sue in car own­er­ship. We have to live with it on a daily ba­sis, so it needs to ap­peal. The fact we each have a unique per­cep­tion of what con­sti­tutes beauty ex­plains the va­ri­ety of car styles sold.

“We have an in­her­ent ap­pre­ci­a­tion of aes­thet­ics and the car em­bod­ies that,” he says.

“The car is a state­ment to you about your­self and a state­ment to the world about your­self. It is beau­ti­ful yet a cara­pace (shell) that helps to pro­tect us from the wicked, evil world.”

There’s a caveat to that: some­times the best-look­ing (and it’s al­ways sub­jec­tive) car isn’t the smartest buy. Some are down­right im­prac­ti­cal, some are too pricey and some aren’t that fun to drive.

Our picks are: first car Suzuki Swift (be­low), baby car Fiat 500, small car Mazda3, small SUV Re­nault Cap­tur, mid-size SUV Volk­swa­gen Tiguan, large car Chrysler 300, pres­tige small car Mini, pres­tige car Mercedes-Benz C-Class Coupe, pres­tige SUV Jaguar FPace, limou­sine Mercedes-Benz S-Class, cheap sports car Mazda MX-5 and dream car Fer­rari 488.


Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.