Future of auctions
ORE/MAX Real Estate Services Cairns recently hosted an Auction Extravaganza with elebrity auctioneer Dane Atherton. NE of Australia’s leading property auctioneers Dane Atherton brought his famous hammer to Cairns this week for RE/MAX Cairns’ first Auction Extravaganza.
Despite none of the 11 properties up for auction selling under the hammer, two properties sold straight after Monday night’s auction and six more had contracts signed on Tuesday morning.
RE/MAX Cairns owner Tony Williamson says the auction is the beginning of how Cairns people will sell their homes in the future with RE/MAX hosting an auction extravaganza every six weeks.
“ The night was a success for RE/MAX and our clients with a total of 80 people attending and admittedly we would have liked to have sold some under the hammer but it reflects the changes of market,” Mr Williamson said.
“Cairns isn’t used to auctions so to have two properties sold straight after and another six on Tuesday morning, which is the third stage of the auctioning process, is a success.
“Out of the 11 properties nine had very competitive bidding.
“We believe the rest of the properties will be sold by the end of the month.”
“Auctioning is the fairest way of selling a property and now we want to offer people selling their property the same choices they are offered in Sydney or Melbourne or Brisbane.”
With almost 10 years’ experience in the property market and more than 6000 auctions to his credit Mr Atherton was pleased to offer Cairns residents another way they can sell their homes.
“ This is an opportunity to educate the public about the correct method of auctioning,” Mr Atherton said.
“In Cairns, 90 per cent of people are selling with a price, but people don’t realise that auctioning has a far better selling rate.
“ There is a three-stage process to auctioning a property – before the auction, auction day and after the auction.
“Stage one is a good offer to take it off the market before the day and follow through with a lot of marketing, stage two is competitive bidding at the auction and stage three is all the people that couldn’t bid – the auctioneer starts negotiating with them.
“If the process is used over the three-stage process, auctions actually really do work.
“If we can educate the public about the three-stage process then a lot more people would chose to auction. In Cairns people shouldn’t expect to have an auction rate of 10 out of 10. It’s all about the three-stage process.
“ The regional markets are over supplied unlike the major cities so it does take courage to auction in this market but sellers will be happy with the outcome.”
Mr Williamson said RE/MAX had booked Mr Atherton in for another auction on April 4.
“Anyone who is considering selling their house or considering auction should come and see us or register with us,” he said.
“We are going to be holding an auction every six weeks.”