Fu­ture of auc­tions

The Weekend Post - Real Estate - - Front Page - Cait Bester

ORE/MAX Real Es­tate Ser­vices Cairns re­cently hosted an Auc­tion Ex­trav­a­ganza with elebrity auc­tion­eer Dane Ather­ton. NE of Aus­tralia’s lead­ing prop­erty auc­tion­eers Dane Ather­ton brought his fa­mous ham­mer to Cairns this week for RE/MAX Cairns’ first Auc­tion Ex­trav­a­ganza.

De­spite none of the 11 prop­er­ties up for auc­tion sell­ing un­der the ham­mer, two prop­er­ties sold straight af­ter Mon­day night’s auc­tion and six more had con­tracts signed on Tues­day morn­ing.

RE/MAX Cairns owner Tony Wil­liamson says the auc­tion is the be­gin­ning of how Cairns peo­ple will sell their homes in the fu­ture with RE/MAX host­ing an auc­tion ex­trav­a­ganza ev­ery six weeks.

“ The night was a suc­cess for RE/MAX and our clients with a to­tal of 80 peo­ple at­tend­ing and ad­mit­tedly we would have liked to have sold some un­der the ham­mer but it re­flects the changes of mar­ket,” Mr Wil­liamson said.

“Cairns isn’t used to auc­tions so to have two prop­er­ties sold straight af­ter and an­other six on Tues­day morn­ing, which is the third stage of the auc­tion­ing process, is a suc­cess.

“Out of the 11 prop­er­ties nine had very com­pet­i­tive bid­ding.

“We be­lieve the rest of the prop­er­ties will be sold by the end of the month.”

“Auc­tion­ing is the fairest way of sell­ing a prop­erty and now we want to of­fer peo­ple sell­ing their prop­erty the same choices they are of­fered in Syd­ney or Mel­bourne or Bris­bane.”

With al­most 10 years’ ex­pe­ri­ence in the prop­erty mar­ket and more than 6000 auc­tions to his credit Mr Ather­ton was pleased to of­fer Cairns res­i­dents an­other way they can sell their homes.

“ This is an op­por­tu­nity to ed­u­cate the pub­lic about the cor­rect method of auc­tion­ing,” Mr Ather­ton said.

“In Cairns, 90 per cent of peo­ple are sell­ing with a price, but peo­ple don’t re­alise that auc­tion­ing has a far bet­ter sell­ing rate.

“ There is a three-stage process to auc­tion­ing a prop­erty – be­fore the auc­tion, auc­tion day and af­ter the auc­tion.

“Stage one is a good of­fer to take it off the mar­ket be­fore the day and fol­low through with a lot of mar­ket­ing, stage two is com­pet­i­tive bid­ding at the auc­tion and stage three is all the peo­ple that couldn’t bid – the auc­tion­eer starts ne­go­ti­at­ing with them.

“If the process is used over the three-stage process, auc­tions ac­tu­ally re­ally do work.

“If we can ed­u­cate the pub­lic about the three-stage process then a lot more peo­ple would chose to auc­tion. In Cairns peo­ple shouldn’t ex­pect to have an auc­tion rate of 10 out of 10. It’s all about the three-stage process.

“ The re­gional mar­kets are over sup­plied un­like the ma­jor cities so it does take courage to auc­tion in this mar­ket but sell­ers will be happy with the out­come.”

Mr Wil­liamson said RE/MAX had booked Mr Ather­ton in for an­other auc­tion on April 4.

“Any­one who is con­sid­er­ing sell­ing their house or con­sid­er­ing auc­tion should come and see us or reg­is­ter with us,” he said.

“We are go­ing to be hold­ing an auc­tion ev­ery six weeks.”


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