Agents’ skills key to selling

The Weekend Post - Real Estate - - Real Estate -

SINCE De­cem­ber 2014, the mar­ket­place was dereg­u­lated as to the max­i­mum com­mis­sion an agent may charge a seller for the ser­vice and ex­per­tise re­quired to ef­fect the sale of an owner’s prop­erty. What is an agent’s value? Are some worth more than oth­ers? Many ques­tions no doubt come to mind when an owner is con­fronted by the forth­com­ing sale of a prop­erty or their per­sonal res­i­dence. What should or must an agent be able to dis­play or give to you? Be­low are some thoughts: • Up-to-date knowl­edge of re­cently “Sold” and “For Sale” prop­er­ties. • The three dif­fer­ing “meth­ods of sale” avail­able to each owner, the “me­chan­ics” of each method and how they ef­fect a seller. • A broad range of mar­ket­ing op­tions. • Show guid­ance and sup­port to the po­ten­tial client. • Have per­sonal con­fi­dence in them­selves and what they may be rec­om­mend­ing. • Dis­play the strengths of be­ing a great ne­go­tia­tor. Above all the po­ten­tial client must “gel” with the agent at a busi­ness level, as the sale is a “busi­ness trans­ac­tion”. Paul Stir­ling, Ray White Cairns Beaches & Smith­field

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