Different ways to market
AGENTS have a responsibility to inform home sellers of all the marketing options available to them. Most agents will be equipped to explain the advantages of auction (marketing with no price) or private treaty (marketing with a price). Rarely will they also bring to the table the process of private tender, especially from a residential point of view. Used freely in commercial marketing it is not common in selling a house or unit, yet it has much the same characteristics of an auction. The main difference in a private tender, as opposed to an auction, is that there is no actual public ‘bidding day’. You could say the vendor and agent are spared the excitement (or stress!) of having the property sell or in some cases fail to even receive a bid. This is on show for all to witness and in some cases can leave a psychological effect on the property. The rules of auction now demand total transparency and this can highlight the amount of interest or unwillingness in people to bid on the property, even if they have interest. The private tender is simply looking at the offers received during the marketing period, also on a set time on a set day. This could take place in the office of the marketing agent and need not be displayed for all to witness. Greg Moule, Principal Cairns Property Office FLOOR and wall tiles come in a huge range of finishes and textures, but there are a few simple rules to help guide your choice and make a long-lasting feature in your home.
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