YOUR QUESTIONS ANSWERED

I’M NOT ON ANY SOCIAL MEDIA. DOES THAT COUNT AGAINST ME IN MY SEARCH FOR A JOB?

DARREN BUCHANAN MANAGING DIRECTOR, HAYS QUEENSLAND

It is standard practice in most industries to use professional social media. With employers now looking to proactively “find and engage” talent by using digital technology and data science analytics to identify suitable people, rather than passively wait for the right applicant for a job, a professional social media presence is even more important. Start by creating a LinkedIn profile. Use the right keywords to ensure your profile appears in a recruiter’s search results. Ask for endorsements and testimonials from former employers and colleagues, and join relevant LinkedIn groups – and participate.

SINEAD HOURIGAN BRISBANE DIRECTOR, ROBERT WALTERS

It would greatly depend on the type of role you are applying for. For example, if you were seeking an opportunity in an organisation that was highly digitally engaged and expected their staff to have a visible presence online, it would probably present an issue. Likewise, if you were looking for a position in a marketing or communications role. Aside from that, the only issue might be that many employers conduct digital references on potential candidates (for example Facebook searches). However, it might be refreshing for some employers if a potential employee doesn’t spend a significant portion of their day distracted by digital platforms.

JULIE FORD SENIOR EXECUTIVE CONSULTANT, McARTHUR

There are advantages to being active on some forms of social media. I would recommend creating a LinkedIn profile, allowing employers to find you for a role (headhunting) or verify your application details. Prospective employers often use Facebook to glimpse at who you are outside work, using social media checks as part of the selection process to identify aligned values and cultural fit. However, this means you must be careful about the content of your profile so keep posts and photos appropriate. Social media is also an excellent tool for jobseekers to learn about companies, network and to be alerted to job opportunities.

DR NERIDA HILLBERG DIRECTOR OF PSYCHOLOGY, FERRIS MANAGEMENT CONSULTANTS

Not having any social media may work against you. In my experience, LinkedIn is a vehicle commonly used in recruitment and selection. If you are not present, you can’t be reached. Having a LinkedIn profile allows for professional networking, as it’s a forum for you to engage with individuals who you otherwise would not be able to connect with. It can help build your professional brand. When looking for a job I recommend leveraging as many angles as you can. Social media is one of them as it can alert you to potential job opportunities as well as connect you with people.