Events driv­ing growth

Re­gion com­ing alive as Cairns pre­pares to host a cul­tural and sport­ing bo­nanza

The Weekend Post - - News - DANAELLA WIVELL [email protected]

THE events sea­son has of­fi­cially kicked off in Cairns and tourism venues are ready to reap the re­wards.

Pull­man Reef Ho­tel Casino ho­tel gen­eral man­ager Wayne Reynolds said va­cancy rates were ex­tremely low for the start of the sea­son.

“PBR this week­end is re­ally strong and Iron­man next week­end is al­most full,” he said.

“We have just come out of one of the strong­est Mays on record and it sets us up for a strong run into high sea­son by al­low­ing us to main­tain ser­vice con­sis­tency and staffing lev­els year round.”

Tourism Trop­i­cal North Queens­land CEO Pip Close said events were a big driver in reach­ing TTNQ’s tar­get of $3.2 bil­lion an­nual ex­pen­di­ture by 2020.

“PBR and the Cairns Air­port Ad­ven­ture Fes­ti­val bring thou­sands of vis­i­tors to the re­gion dur­ing what would oth­er­wise be the shoul­der sea­son,” Ms Close said.

“Events boost tourism num­bers by giv­ing peo­ple a rea­son to visit a des­ti­na­tion with­out re­gard for the time of the year.”

Ms Close said Cairns events reached more than lo­cals and vis­i­tors as me­dia across the coun­try and in­ter­na­tion­ally cov­ered the events.

Mayor Bob Man­ning said events across the re­gion pro­vided added value for tourists who might even de­cide to ex­tend their stays to en­joy the fes­ti­vals and per­for­mances tak­ing place.

“Cairns is very much a tourist city and this is when we start to move into our high sea­son again,” he said.

“We prop that up a bit with our fes­ti­vals and events. It’s great that we can pro­vide peo­ple with events to at­tend while they’re here in Cairns.” ed­i­to­[email protected]­spost.com.au face­book.com/TheCairn­sPost www.cairn­spost.com.au twit­ter.com/TheCairn­sPost

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