Kids say a di­rect flight is best way

The Weekend Post - - News - NICK DAL­TON nick.dal­[email protected] ed­i­to­[email protected] cairn­spost.com.au face­book.com/TheCairn­sPost www.cairn­spost.com.au twit­ter.com/TheCairn­sPost

TWO bright and bub­bly chil­dren are the faces of a new cam­paign urg­ing Far North­ern trav­ellers to fly di­rect from Cairns Air­port to over­seas des­ti­na­tions in­stead of first fly­ing south.

The air­port wants leisure and busi­ness trav­ellers to choose Cairns di­rect to air­ports in Singapore, Hong Kong, China, Ja­pan, In­done­sia, New Zealand and Pa­pua New Guinea and their on­ward con­nec­tions.

Cairns Air­port avi­a­tion chief com­mer­cial of­fi­cer Paul McLean said many pas­sen­gers sim­ply weren’t aware that di­rect flights to these des­ti­na­tions opened up con­nec­tions to the rest of the world.

He said travel was not al- ways glam­orous, par­tic­u­larly with chil­dren in tow, so it had put it­self in the shoes of ev­ery tired, ir­ri­ta­ble lit­tle trav­eller with the launch of the fly in­ter­na­tional di­rect cam­paign.

It shows Pres­ley Raso, 6, from Ather­ton and Layla Hen­nessy-Le­tinic, 7, of Brins­mead, strug­gling to come to grips with the logic be­hind the need to fly south only to board an- other flight and fly north to an in­ter­na­tional des­ti­na­tion.

“Kids are in­vari­ably known for say­ing ex­actly what we’re all think­ing and of­ten they get right to the heart of the ob­vi­ous with their straight­for­ward logic,” Mr McLean said.

“This cam­paign aims to en­cour­age our lo­cal com­mu­nity to check for di­rect flights be­fore they book their next in­ter­na­tional travel. Cairns Air­port is com­mit­ted to pro­vid­ing more choice for our lo­cal com­mu­nity when trav­el­ling, with the flow-on ef­fects pro­mot­ing growth across our re­gion.”

The cam­paign will start on dig­i­tal me­dia and then on tele­vi­sion and cinema screens.

Pic­ture: STEWART McLEAN

UP AND GO: Pres­ley Raso, 6, of Ather­ton and Layla Hen­nessy-Le­tinic, 7, of Brins­mead star in a cam­paign urg­ing trav­ellers to fly di­rect from Cairns rather than from south.

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