Kids say a direct flight is best way
TWO bright and bubbly children are the faces of a new campaign urging Far Northern travellers to fly direct from Cairns Airport to overseas destinations instead of first flying south.
The airport wants leisure and business travellers to choose Cairns direct to airports in Singapore, Hong Kong, China, Japan, Indonesia, New Zealand and Papua New Guinea and their onward connections.
Cairns Airport aviation chief commercial officer Paul McLean said many passengers simply weren’t aware that direct flights to these destinations opened up connections to the rest of the world.
He said travel was not al- ways glamorous, particularly with children in tow, so it had put itself in the shoes of every tired, irritable little traveller with the launch of the fly international direct campaign.
It shows Presley Raso, 6, from Atherton and Layla Hennessy-Letinic, 7, of Brinsmead, struggling to come to grips with the logic behind the need to fly south only to board an- other flight and fly north to an international destination.
“Kids are invariably known for saying exactly what we’re all thinking and often they get right to the heart of the obvious with their straightforward logic,” Mr McLean said.
“This campaign aims to encourage our local community to check for direct flights before they book their next international travel. Cairns Airport is committed to providing more choice for our local community when travelling, with the flow-on effects promoting growth across our region.”
The campaign will start on digital media and then on television and cinema screens.