Tissues will not man up

KLEENEX will rebrand its “Mansize” tissues after consumers complained the name was sexist.

Kimberly-Clark said yesterday the product, which is sold only in the UK, would now be called “Kleenex Extra Large”.

Packages for the tissues describe them as “confidently strong” and “comfortingly soft”.

Kimberly-Clark told Britain’s Daily Telegraph that it in “no way suggests” that being both soft and strong was “an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality”.