Indigenous designer a hit on Milan runway
MURRII Quu Couture founder and creative director Cheryl Creed was completely caught off guard when she won the BEX Indigenous award.
“I was probably the most surprised person in the room,” she said. “I was not prepared to be announced as the winner. I felt very honoured to be a part of such amazing, inspirational and entrepreneurial businesses.”
This award, sponsored by Alive Pharmacy, recognises the success of an Indigenous (ATSI) majority-owned and/or operated business/ organisation for exceptional business achievements and outstanding practices.
Murrii Quu Couture creates pieces by taking existing garments, deconstructing them and refashioning them into high-end evening gowns.
Ms Creed said her business was struggling and she wasn’t sure she’d be around in 2021 even though she showcased in London, New York and Paris. In 2019 she applied to showcase in Milan and was accepted to become the first Indigenous designer to put her label on the runway of the world’s fashion capital.
“This was a real turning point for me,” she said. “Only 100 applications were accepted and out of that only 10 designers were selected. I felt like I had won the lottery.”