NO CAP ON KIDS’ MARKET
FROM mini-me fashion to gender neutral designs, kids’ fashion is big business.
The Australian market for kids’ clothing is expected to increase to $2.5bn by 2025, an industry report reveals.
The sector has an expected annual growth rate of 3.1 per cent for baby wear and 3.6 per cent for children’s wear, according to a report by market research company Euromonitor International.
Retailers – from department stores to boutiques – are reaping the benefits.
Emma Hawkins, the founder of label Homegrown, said the market for children’s fashion had changed.
“Parents are definitely more concerned with how they dress their children these days, thanks to the likes of In
Mum Kelsey Boot said she spent $500 a year on clothes for each of her three children.
“When purchasing garments I look for affordability, durability and also how it looks,” she said.