Aston Martin has ripped the covers off its striking allnew Vantage V8 coupe that will become the British sportscar marque’s top-selling model in Australia once deliveries kick off in July next year.
The sleek two-door, two-seat twinturbocharged V8 Vantage is the latest salvo in Aston Martin’s plan to increase its share of the global sportscar market and refresh its model range under the ‘Second Century’ strategic plan led by company chief executive Andy Palmer.
Prior to the launch, Aston Martin hosted customer preview events – dubbed Aston Martin Confidential – with existing and potential new customers in Melbourne and further afield.
Aston Martin’s regional manager for Australia and New Zealand Kevin Wall said the company had ambitious sales targets for the Vantage across the two markets.
“We put figures up on the wall for Australia and New Zealand dealers and they said, ‘Are you kidding?’” he said.
Mr Wall said there were about 120 clients at the Aston Martin Confidential customer event, and the company had about a whisker under 20 percent of its next annualised volume covered. “So we are doing okay,” he said. Mr Wall added he had not seen the kind of pent-up demand for the Vantage with any other Aston model, and suggested some buyers might face a lengthy delay for delivery.
“The factory has already pulled us back on supply for next year, which is unfortunate. But that’s the car business,” he said.
“Some of those loyal customers won’t be all ready to take a new car in July next year, so we will keep them happy over a period of time.”
Mr Wall acknowledged the Vantage would outsell the DB11 in Australia and New Zealand, and highlighted that while the two models were ‘totally different cars’, there might be some sales cannibalisation.
“The market will dictate that. Yes Vantage will outsell DB11 for sure,” he said.
Mr Wall said the DB11, which is priced from $368,000 in V8 guise and $428,000 for the V12, is seen as a grand tourer in the Aston Martin range, while the Vantage is a more performance-focused sportscar with a harder edge.
The outgoing Vantage coupe, which dates back to 2005, is priced from $219,895 plus on-road costs in Australia for the V8 GT, rising to $345,300 for the V12 Vantage S.
Mr Wall said the new-generation Vantage would be priced from circa-$300,000 when it hits Australian showrooms next year.
“Circa because we don’t know what the currency is going to do between now and July, and circa because it is not fixed, but with the competitor set we have been talking about being around that,” he said.
The cheapest Porsche 911 Turbo starts at $390,000 while the Mercedesamg GT R is $348,711 and the Mclaren 540C kicks off at $325,000.
Given the demand for the Vantage, Mr Wall said there would be an increased marketing presence in Australia and New Zealand to boost brand visibility.
“It is the right time and with the increased volume comes increased budget,” he said.
“Three years ago, Aston Martin was selling 350 to 360 cars in Asia-pacific, excluding mainland China.
“Next year our target will be more than 800.”