A record edi­tion

The Weekly Advertiser Horsham - - News -

The Weekly Ad­ver­tiser sets a new record to­day as it con­tin­ues to forge ahead as a pub­li­ca­tion of choice across the Wim­mera, Mallee and Grampians.

To­day’s bumper edi­tion, which in­cludes an Aglife Wim­mera Ma­chin­ery Field Days fea­ture and pop­u­lar foot­ball and net­ball count­down col­umns, has peaked at 96 pages, eight pages more than the pre­vi­ous high of 88.

The fig­ure re­flects con­sis­tent growth for the news­pa­per, which on av­er­age is al­most twice as large as it was 10 years ago.

Man­ag­ing ed­i­tor Dean Law­son said the pub­li­ca­tion’s growth showed lit­tle sign of slow­ing, as the Vic­to­rian re­gional free weekly news­pa­per in­dus­try con­tin­ued to gain trac­tion in a chang­ing me­dia land­scape.

“We’ve never been busier, and in ob­vi­ous part­ner­ship with ra­dio sta­tions 3WM and MIXX FM have de­vel­oped, and are con­tin­u­ing to develop, win­ning cross-me­dia prod­ucts for our ad­ver­tis­ers and read­ers,” he said.

“This flies in the face of con­stant warn­ings about the im­pend­ing death of the newsprint in­dus­try. We’ve re­mained skep­ti­cal about the naysay­ers, made con­sid­ered de­ci­sions on which di­rec­tion to take and stuck to our guns.

“Im­por­tantly, we’ve never lost sight of the in­trin­sic re­la­tion­ship between com­mu­nity news, our re­gional com­mu­ni­ties, and as our name sug­gests, a qual­ity ad­ver­tis­ing medium.”

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