A record edition

The Weekly Advertiser sets a new record today as it continues to forge ahead as a publication of choice across the Wimmera, Mallee and Grampians.

Today’s bumper edition, which includes an Aglife Wimmera Machinery Field Days feature and popular football and netball countdown columns, has peaked at 96 pages, eight pages more than the previous high of 88.

The figure reflects consistent growth for the newspaper, which on average is almost twice as large as it was 10 years ago.

Managing editor Dean Lawson said the publication’s growth showed little sign of slowing, as the Victorian regional free weekly newspaper industry continued to gain traction in a changing media landscape.

“We’ve never been busier, and in obvious partnership with radio stations 3WM and MIXX FM have developed, and are continuing to develop, winning cross-media products for our advertisers and readers,” he said.

“This flies in the face of constant warnings about the impending death of the newsprint industry. We’ve remained skeptical about the naysayers, made considered decisions on which direction to take and stuck to our guns.

“Importantly, we’ve never lost sight of the intrinsic relationship between community news, our regional communities, and as our name suggests, a quality advertising medium.”