Festival to draw 10,000 patrons
Ararat Rural City businesses and community groups are set to benefit from an influx of about 10,000 people flocking to the region for a four-day music festival at Mafeking, near Moyston.
Ararat mayor Glenda Mclean said Pitch Music Festival, now in its second year, would not only provide a significant financial injection, it would also showcase the wider region to international and interstate visitors.
“Given the festival’s location at the foothills of the Grampians, it is also great exposure for not only our municipality, but neighbouring Northern Grampians Shire,” she said.
“It is great exposure for the whole region.”
The Ararat council approved a fiveyear planning permit for the electronic music festival in November last year.
“We’re absolutely thrilled Pitch Music Festival is going to have a five-year contract to deliver a high-quality festi- val in that location near Moyston,” Cr Mclean said.
“We’ve worked really closely with the organisers, both in 2017 and 2018 and following the success of last year’s festival we’re looking forward to continuing our relationship with them.
“It has been an exhaustive process and we’ve looked at everything from fire safety to crowd control to road access. There will be emergency services people on hand and Pitch organisers will monitor crowd behaviour. Every box has been ticked.”
Cr Mclean said the council’s economic development team had been busy visiting Ararat businesses to ensure owners and staff were prepared for increased activity.
“Last year they sold out of so many products in local stores, so we want to make sure they are prepared this year,” she said.
“Last year’s festival attracted 7000 people and this year they are expect- ing up to 10,000, so we want to make sure they are aware of the increase.”
Cr Mclean said community groups and service clubs would again benefit from this year’s event.
“A lot of the groups in Moyston and Willaura made more money from the festival than they do fundraising for the rest of the year,” she said.
Pitch Music Festival director Daniel Teuma said organisers wanted to involve neighbouring communities as much as possible.
“All the money generated by community groups goes back to those groups,” he said.
“We engage the local football, cricket and Lions clubs to cook breakfast, lunch and dinner for our work crew for three weeks.
“They will also run a community barbecue at the event. Last year they took in $30,000, although I’m not sure how much was profit, it is still a significant amount of money and a great opportunity.”
Mr Teuma said community members involved in last year’s festival had thrown their support behind a fiveyear push for the event.
“Last year there was a bit of resistance because people didn’t want ‘doof’ in their back yard, but we had no resistance this year,” he said.
“We received 40 letters of support from the community.”
Range of acts
This year’s musical line-up features a range of international and Australian acts ‘at the praxis of electronic music’.
“There will also be respite areas and art displays, along with yoga and interactive workshops,” Mr Teuma said.
“We’ll have about 25 food trucks serving amazing food and there will be a children’s area. We’re expecting about 70 to 80 children to be there.”
General admission tickets have sold out, however there are still some twoday and three-day tickets available.
Pitch Music Festival attracts patrons from across the world.
Mr Teuma said about 10 to 15 percent of tickets were bought by people in Asia, North America, South America, Europe and the UK.
A little more than 15 percent of patrons will travel from interstate to attend.
Mr Teuma said based on last year’s activity, the festival would act as a jumping off point to tour the wider region.
“We found last year that people would tag Pitch festival on Instagram during a visit to the Grampians, after the event,” he said.
“Throughout the festival and surrounding days we’ll do a few social media posts to promote the area.
“People who are travelling from interstate or overseas will want to spend time experiencing the region.”
Pitch Music Festival runs from Friday to Monday.
People can search pitchfestival.com. au or Pitch Music & Arts on Facebook for more information.