Drought has hit farmers hard across much of Australia and the impact has spread well beyond the farm gate to other rural and regional businesses and communities.
This collective suffering is often overlooked in times of drought-based crises.
In support of both farmers and their communities doing it tough across Australia, ACE Radio Broadcasters, through radio stations 3WM, MIXX FM and The Weekly Advertiser, is getting involved in a national relief effort.
As part of a We Love Warracknabeal promotion this Friday and to recognise and support our regional businesses and communities, ACE Radio will provide a trolley to fill with donated products bought from Warracknabeal businesses to send to drought-affected families.
People keen to get involved can buy products from any Warracknabeal district business to place in the trolley.
The trolley of goods will be a gift from the people of Warracknabeal.
In taking part, shoppers will be supporting Warracknabeal businesses as well as Australian farmers battling the drought.
An added incentive is that any purchase on the day from businesses participating in the We Love Warracknabeal promotion, listed in The Weekly Advertiser, will include automatic entry into a draw for two $250 vouchers redeemable at any of the participating businesses.
ACE Radio will also be contributing to the farmer-relief trolley, which will be at an outside-broadcast site in Scott Street on Friday from 10am to 4.30pm, with purchases in Warracknabeal. ACE Radio has access to truck drivers delivering relief donations to farming families in need.