Survey shows team hitting the mark
Radio listeners across the Wimmera, Mallee and Grampians are continuing to tune in strongly to MIXX FM and 3WM with an independent survey revealing MIXX FM as the primary station of choice.
But the survey has also shown a powerful resurgence in 3WM listeners, especially people keen to tune into talkback radio and regional football coverage as well a classic song play list.
The Xtra Research Australia findings are based on the first official radio survey of the region in four years. Research occurred under the guidance of Commercial Radio Australia.
Radio stations 3WM and MIXX FM general manager Brendan O’loughlin was delighted by the strong results for both stations.
He said what was particularly pleasing was that regional products created by ‘passionate and local people’ had led to such a strong survey performance across the region.
“It’s a fantastic result and a great credit to our team. It’s not only great news for us, but also great news for our clients and listeners. It is validation that what we do is hitting the mark,” he said.
“The survey results clearly indicate that ACE Radio Broadcasters is providing some of the highest quality commercial radio in the listening area.
“These results well and truly reinforce the relationship we have with our listeners and clients. The data tells us that we are providing what people want.”
Horsham station content director Emma Elsom said the results were gratifying.
“It’s great to see we are still the leaders in the region and all the hard work and long hours my crew put in are paying off,” she said.
“We take enormous pride in what we put to air and these survey figures make me extremely proud of my team.”
Thirty-two percent of people surveyed aged 10 and above listed in the survey showed that MIXX FM was the station they listened to most.
Its AM stablemate 3WM followed closely on 27.8 and ABC Western Victoria had 19.3.
The survey also revealed that MIXX FM led the competitive morning or ‘breakfast’ timeslot headlined by Matt Lipiarski and Jenny Rose, with listeners aged 10 and over.
It showed 31.1 percent of people surveyed in the age group listed MIXX FM as the station they listened to most.
3WM’S Morning Rush with Jon Vertigan and Kate Meade closely followed on 27.9 percent and ABC Western Victoria was next with 19.0.
3WM’S Neil Mitchell program continued to dominate regional morning radio for people aged 10 and over, with 34.4 percent of listeners. This figure climbed with people 40 and over to 41.3 percent.
The survey also collected data on the weekend habits of radio listeners and results showed a strong swing to 3WM for its Local Football Live coverage of Wimmera and Horsham District football matches.
TOP TEAM: ACE Radio Broadcasters Horsham programing team members, from left, music director Paul Fidler, station general manager Brendan O’loughlin, production manager Ned Tepper, journalist Paul Burns, copywriter Holly King, content director Emma Elsom and ACE Radio group content director Mat Cummins in Horsham’s 1089 3WM studio.