New transport service launch

Horsham district residents have an alternative transport option after the launch of ridesharing service Uber in the region last week.

Uber announced on Thursday it had expanded its service to Horsham, Shepparton, the Surf Coast and Warrnambool.

The service operates via a mobile app, which people can download to their smartphone and use to book a ride to their destination.

Uber estimated more than 3.8-million Australians use the app.

Uber’s launch got off to a slow start in Horsham, with some initial users of the app claiming they were unable to book a ride on its launch date.

Uber’s Victorian state manager Matthew Horn said the service needed time to gain traction in Horsham.

“The truth of the matter is the launches are often off to a modest start and require a lot of work on our end to ensure we can build on the experience and ensure it is as reliable and compelling as possible for our riders and drivers,” he said.

Mr Horn said the service would benefit local drivers looking to earn extra money.

“We’re excited to bring ridesharing to Horsham, Shepparton, Warrnambool and the Surf Coast, providing another safe and affordable option for locals to get around,” he said.

“This also presents an opportunity for members of the community who want to sign up to earn some extra money, while maintaining flexibility.”

People can download Uber to their smartphones.