Com­pe­ti­tion calls out ‘sneaky’ ads

The Weekly Advertiser Horsham - - News -

Wim­mera Drug Ac­tion Task­force and Vichealth have united for a sec­ond con­sec­u­tive year to pro­mote a com­pe­ti­tion en­cour­ag­ing young peo­ple to think crit­i­cally about al­co­hol ad­ver­tis­ing.

Top Spin is a statewide com­pe­ti­tion for peo­ple aged be­tween 18 and 29.

It prompts par­tic­i­pants to think about

ways in which al­co­hol ad­ver­tis­ers sneak­ily in­flu­ence young peo­ple.

The com­pe­ti­tion, which be­gan last week, will run un­til May 12.

Peo­ple can join the com­pe­ti­tion by sub­mit­ting a writ­ten, pho­to­graphic or video en­try de­tail­ing a tac­tic used by al­co­hol ad­ver­tis­ers to in­flu­ence young peo­ple.

Each week a panel of judges will se­lect the best en­try, with the weekly win­ner re­ceiv­ing $1000.

Wim­mera Drug Ac­tion Task­force co­or­di­na­tor Sally Pymer said Top Spin was a great way for young peo­ple to crit­i­cally en­gage with al­co­hol ad­ver­tis­ing and re­alise the dan­gers it pre­sented to young peo­ple.

“Wim­mera Drug Ac­tion Task­force is thrilled to sup­port Top Spin in lis­ten­ing to and am­pli­fy­ing the voices of young Vic­to­ri­ans who are of­ten sur­rounded by booze ad­ver­tis­ing and tar­geted by the in­dus­try,” she said.

“We’re work­ing to spread the word about Top Spin so more young peo­ple can recog­nise how the al­co­hol in­dus­try sneaks into their lives, and to give an op­por­tu­nity to share their ideas about how to change the status quo.”

Vichealth act­ing chief ex­ec­u­tive Dr Lyn Roberts said last year’s com­pe­ti­tion en­tries showed young peo­ple were fed up with harm­ful al­co­hol ad­ver­tis­ing.

“Young peo­ple are in­creas­ingly sup­port­ive of ac­tion to re­duce the harm from al­co­holic drinks,” she said.

En­tries can by made by vis­it­ing web­site top­spin­vic.com.au.

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