Competition calls out ‘sneaky’ ads
Wimmera Drug Action Taskforce and Vichealth have united for a second consecutive year to promote a competition encouraging young people to think critically about alcohol advertising.
Top Spin is a statewide competition for people aged between 18 and 29.
It prompts participants to think about
ways in which alcohol advertisers sneakily influence young people.
The competition, which began last week, will run until May 12.
People can join the competition by submitting a written, photographic or video entry detailing a tactic used by alcohol advertisers to influence young people.
Each week a panel of judges will select the best entry, with the weekly winner receiving $1000.
Wimmera Drug Action Taskforce coordinator Sally Pymer said Top Spin was a great way for young people to critically engage with alcohol advertising and realise the dangers it presented to young people.
“Wimmera Drug Action Taskforce is thrilled to support Top Spin in listening to and amplifying the voices of young Victorians who are often surrounded by booze advertising and targeted by the industry,” she said.
“We’re working to spread the word about Top Spin so more young people can recognise how the alcohol industry sneaks into their lives, and to give an opportunity to share their ideas about how to change the status quo.”
Vichealth acting chief executive Dr Lyn Roberts said last year’s competition entries showed young people were fed up with harmful alcohol advertising.
“Young people are increasingly supportive of action to reduce the harm from alcoholic drinks,” she said.
Entries can by made by visiting website topspinvic.com.au.