VFF shores up direction

Victorian Farmers Federation has revealed its Strategic Plan for 2021-2026 and its vision to enable a secure farming future for Victorians and future generations.

VFF president Emma Germano said member feedback for the organisation to be a united voice for all Victorian farmers had driven the move for the organisation to evolve and modernise.

“The VFF exists to be the voice of Victorian agriculture and is here to protect and progress farmers’ interests,” she said.

“As much as we acknowledge our past and where we have come from, our strategic plan defines our way forward.”

Ms Germano said the VFF focus would be on fostering a connected and engaged farming community, using resources responsibly, advocating for farmers and evolving and modernising the organisation.

“This is all intended to deliver value to Victorian farmers,” she said.

The VFF has identified four key measures for success by 2026.

These are – • To be financially supported by at least 5000 Victorian farmers by 2026; • The operating budget is in surplus by 2024; • At least 50 percent of a policy council’s key objectives are achieved each year; • Victorian farmers describe the VFF as accountable, transparent, inclusive and effective.

“We must encourage as many farmers as possible to actively participate in the VFF,” Ms Germano said.

“By gathering the diversity of thoughts and opinions of Victorian farmers and the community, we can better work towards achieving common ground.

“Our industry is evolving rapidly and we must ensure we do the same to ensure we provide the support, advocacy and resources farmers need moving forward.”