The Weekly Advertiser Horsham

Let’s give it our best shot, The Grampians Way


Grampians Tourism is getting behind Tourism Australia’s initiative to get people vaccinated so the tourism industry can hit the target vaccinatio­n rates and welcome back more travellers. The regional tourism board is encouragin­g the wider community to show their support and get jabbed, as the best shot at reopening their beautiful region, to get the local industry thriving again, and to rebuild travellers’ confidence to plan and book travel once restrictio­ns ease. And with tight restrictio­ns and density limits on many venues still in place across the region, they are suggesting visitors book or call in advance and remind everyone to be patient, kind and respectful during these uncertain and difficult times. Next month Grampians Tourism will be rolling out its new ‘Space to Breathe’ creative and redirectin­g the marketing focus – paid and owned channels – to regional Victoria to keep the destinatio­n front of mind and to boost region-to-region visitation from their neighbours for the next couple of months. With a catchment of about 600,000 residents within a two-hour radius of the Grampians who have not been affected by the latest lockdown, Grampians Tourism believes this is the best opportunit­y right now to support the continued economic recovery and ease the losses local businesses are currently experienci­ng. The simplicity of the message to ‘Find the space to breathe’, The Grampians Way, should resonate strongly with audience sentiment post the recent lockdowns. Grampians Tourism chief executive Marc Sleeman said he knew Grampians businesses had been doing it tough. “We appreciate the work you are all doing to operate in the current conditions. And even though much of the state is still in hiatus, we will be working hard behind the scenes to keep the region front of mind for the future,” he said.

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