The Weekly Advertiser Horsham
Coodabeens sign on with 3WM
W immera radio listeners and sports-humour fans are in for a treat next year with iconic Coodabeen Champions set to join 3WM programming in a switch to ACE Radio Broadcasters.
The Coodabeens, part of sportsradio culture since the early 1980s and one of the most enduring radio teams in the country, have signed on with the network.
The move represents a major coup for regional Victorian radio and the Wimmera-mallee, as well as ACE’S Melbourne 3MP station.
The Coodabeen Champions, including Jeff Richardson, Simon Whelan, Ian Cover, Greg Champion, Billy Baxter, Andy Bellairs and ‘Torch’ Mcgee, are coming off backto-back seasons at the top of a radio ratings ladder.
The team has built a remarkable following since its program first aired on 3RRR in 1981.
In the four decades since, the Coodabeens have also established a reputation as broadcasters, authors, podcasters, live performers and all-round entertainers.
ACE Radio chief executive Mark Taylor said the Coodabeens’ brand of humour would be a great fit for 3WM and the network.
“We’ll be taking the show on the road at times, broadcasting from local footy grounds, sampling the canteens and meeting the people of our great state” – Ian Cover
“The Coodabeens are a household name, not only in Melbourne but right across the state,” he said.
“We’re very excited about them presenting their show on Friday afternoons when people are winding down from work and gearing up for the footy.”
Coodabeens ‘vice-captain’ Ian Cover said the team was enthused by the prospect of broadcasting to listeners
across the network’s 10 stations. “ACE offers the best of all worlds – they have a strong heritage in communities throughout regional Victoria and 3MP is a growing Melbourne radio brand. It also has a suite of platforms which allow us to connect with listeners everywhere,” he said.
“We’ll be taking the show on the road at times, broadcasting from local footy grounds, sampling the canteens
and meeting the people of our great state.”
ACE Radio Horsham general manager Brendan O’loughlin said the development was exciting for the region and its listeners.
“Anyone who has lived in or visited the Wimmera-mallee would be well aware of our communities’ strong association with and passion for sport,” he said.
“This announcement is a really nice addition to our already generous sport offering on 3WM.
“Listeners will be even more excited that weekend sport on 3WM now starts a bit earlier as a lead-in to a great mixture of national and local football and netball and sport in general.”
The Coodabeens’ ‘change in guernseys’ from the ABC represents what industry insiders are jokingly calling ‘one of the most exciting trade deals in radio football history’ and comes hot on the heels of AFL player trades.
The team is on a 20-week end-ofseason break, after which it plans to put in a light ‘pre-season – or not’.
Fans will be able to listen to the Coodabeen Champions from 4pm to 6pm Fridays on 3WM, and across the ACE Radio network and 3MP in Melbourne from March 2022.
The program will also be available via the 3WM website.