ACE onsite to engage network
L“People will notice our marked van in a prominent gathering space where we can also share in the chatter, the catch-ups and all the happenings of an event we’re so happy to see back on the calendar” – Adam Roche
ocal news and entertainment is the cornerstone of local communities – and the ACE Radio network in Horsham offers the whole package.
The Weekly Advertiser today publishes the largest edition in its 25-year history – a bumper 112 pages of local journalism and advertisements.
The edition is anchored by the returned celebration of the Wimmera Machinery Field Days, with a special 60-page edition of Aglife celebrating all that the event offers to the region.
The feature is a celebration of the power of the event and what it brings to the region – and the organisers, volunteers, exhibitors and sponsors that ensure its success.
Editorial director Jessica Grimble said The Weekly Advertiser was bucking world-wide trends of challenged newspaper readership and advertising sales — instead, breaking records in an ever-changing media environment.
The March 1 edition, including Aglife, will reach more than 20,000 homes and businesses, with the Aglife liftout also available at the field days site at Longerenong.
“The Wimmera Machinery Field Days is such an important event on the Wimmera community’s calendar – whether for learning about innovation in agriculture, sampling products or from a social perspective,” Ms Grimble said.
“The media plays an important role in celebrating the field days and capturing the stories that makes the news
now, while recording history for the years to come.
“Our team has worked hard for many weeks to design, write, photograph and edit a cracking March 1 edition – and we couldn’t do it without the support of the wider ACE Radio team.
“We look forward to taking the time
to meet and mingle with people at Longerenong next week, too.”
Meanwhile, radio stations 3WM and MIXX FM will offer listeners a broad range of field days-flavoured news and entertainment, leading into and throughout the field days event.
Content director Adam Roche will host his daily show, Adam in the
Afternoons, on 3WM each day of the event.
He will also speak with businesses, organisers and volunteers on the radio throughout the day.
“It’s fantastic to be front and centre of the field days site – literally – right next door to the field days office,” he said.
“Our team will be at the site from early in the morning, until late in the day. It’s a huge week for us all.
“People will notice our marked van in a prominent gathering space where we can also share in the chatter, the catch-ups and all the happenings of an event we’re so happy to see back on the calendar.”
General manager Brendan O’loughlin said the ACE Radio network was proud to support community events – including the field days – to thrive.
“We live and work in our local community, and we want our local community to succeed, to be engaging and offer a variety of events for all people in the community,” he said.
“The field days ticks many boxes in its versatility of offerings – which just keeps getting better every year.
“The return of the field days is one of the last major events to be back after COVID-19 restrictions, and we’re thrilled to be part of the fantastic social and business gathering this is sure to be.”