The Weekly Advertiser Horsham

Hyundai marks major sales milestone

- — Matt Brogan

Hyundai has sold its two millionth new vehicle in Australia, the Atlas White Kona SUV, delivered by Morley Hyundai in Western Australia — the state where its Australian story began.

Hyundai’s Australian operations started in 1986 with a single dealership in Perth selling one model, the Excel, which went on to become Australia’s best-selling car.

Hyundai Motor Company Australia,

HMCA, said West Australian dealers played a critical role in the growth of the brand, having delivered both the first and millionth vehicles, and now the two-millionth Hyundai vehicle.

Hyundai took 26 years to sell its first million vehicles in Australia and just 11 more to hit the two-million mark — the milestone coming as HMCA celebrates its 20th anniversar­y as a subsidiary of Hyundai Motor Company.

HMCA was establishe­d in 2003 as a wholly-owned subsidiary of Hyundai Motor Company and in 2004 reached 500,000 unit sales.

“We’re incredibly grateful for the support of each and every buyer that has contribute­d to this milestone,” HMCA chief executive Ted Lee said.

“Hyundai is firmly etched into the Australian automotive landscape and we are hugely appreciati­ve of the trust and loyalty so many people have placed in our brand — not least the heroes in the police, ambulance and emergency services who rely on our vehicles.

“We will continue to strive to deliver exceptiona­l products and services, as we advance towards our vision for zero emissions by 2045.”

Hyundai was Australia’s fifth most popular car brand in 2002 and HMCA says the brand is recognised as an ‘establishe­d leader’ in automotive innovation and technology.

Australian Hyundai sales totalled 73,345 units in 2022 for a 6.8 percent share of the market, delivered through a national network of 163 dealers.

The annual sales tally, to the end of November, stood at 70,296 vehicles.

The Hyundai i30 remains the local arm’s best-selling model with 21,166 units delivered in 2022.

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