The West Australian - - INSIDE COVER -

In the world of mar­ket­ing coups, this one is mis­sion ac­com­plished. Mark Wales is a for­mer SAS of­fi­cer from WA who has started an ex­clu­sive cloth­ing la­bel in New York.

Kil­l_Kap­ture is a brand shaped by the peo­ple, uni­forms and en­vi­ron­ments of the spe­cial forces. His first item is a kan­ga­roo-leather jacket called Pathfinder which he says is 10 times stronger than an av­er­age leather jacket and much lighter.

Wales was study­ing at the Whar­ton Busi­ness School re­cently when James Mat­tis dropped in to have break­fast with vet­er­ans.

James Mat­tis, aka “Mad Dog”, is a highly dec­o­rated and wildly pop­u­lar re­tired US Marine Corps gen­eral.

Among other-high pro­file jobs, he served as commander of US Cen­tral Com­mand un­der Pres­i­dent Barack Obama from 2010 to 2013.

Mat­tis agreed to pose for a photo in one of the jack­ets — an amaz­ing en­dorse­ment.

That was be­fore he was thrust back into the spot­light this month by pres­i­dent-elect Don­ald Trump, who picked him for sec­re­tary of de­fence.

Need­less to say, Wales sup­ports the de­ci­sion.

Back in Aus­tralia, he has a fan in for­mer prime min­is­ter Tony Ab­bott.

Ab­bott might not have the ser­vice record of Mat­tis, but he has a rep­u­ta­tion as one of the tough guys of Aus­tralian pol­i­tics.

He spoke ex­clu­sively to IC about his Kil­l_Kap­ture jacket.

“I was very hon­oured when ex-SAS sol­dier Mark Wales made this won­der­ful pre­sen­ta­tion,” Ab­bott said.

“I have the ut­most re­spect for our fight­ing soldiers and was touched to think that it was re­cip­ro­cated.”

James Mat­tis in Kil­l_Kap­ture

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