Fi­nale for fash­ion ex­trav­a­ganza

The West Australian - - AAA WEEKEND | DRESS CIRCLE -

Af­ter 20 years of es­tab­lish­ing it­self as one of Perth’s top so­cial events, STYLEAID has an­nounced this year’s black-tie fash­ion ex­trav­a­ganza will be its last.

Over the past two decades, STYLEAID has been a launch­ing pad for some of WA’s big­gest fash­ion and mod­el­ling ex­ports in­clud­ing the likes of Gemma Ward, Emma Booth, Tom Bull, Jessica Gomes and Ni­cole Trun­fio.

With so much com­pe­ti­tion in the char­ity ball mar­ket, STYLEAID has de­cided the tra­di­tional ball for­mat no longer works for their fundrais­ing pur­poses but wants to go out with a bang.

“STYLEAID as we know it — din­ner and a show — has been so suc­cess­ful for 20 years,” An­nette Hasluck, orig­i­nal STYLEAID com­mit­tee mem­ber said.

“And even though it has al­ways been Perth’s premier char­ity fash­ion event — per­haps times have changed and the big char­ity ball as a fundrais­ing so­lu­tion can be turned on its head. We want to go out on a high and cel­e­brate the 20 years of fundrais­ing and fash­ion.”

STYLEAID ICON: THE GRAND FI­NALE will take place on Au­gust 4 in the Crown Ball­room at Crown Tow­ers Perth where it will cel­e­brate two decades of fash­ion and fundrais­ing for the WA AIDS Coun­cil, fea­tur­ing 20 es­teemed lo­cal de­sign­ers in­clud­ing event stal­wart Aure­lio Costarella. “The de­ci­sion to show­case 20 de­sign­ers to rep­re­sent 20 years was taken as a way of cel­e­brat­ing the many de­sign­ers STYLEAID has show­cased on the run­way over this time,” said Aly May, the event’s long-run­ning cre­ative di­rec­tor.

Pic­ture: Jeff Atkin­son

Gemma Ward at STYLEAID in 2003.

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