The West Australian

Secrets of hidden market

Use the opportunit­ies other applicants don’t even know exist

- Maureen Eppen 1. 2. 3.

Recruitmen­t industry experts estimate the hidden job market accounts for 60-80 per cent of all new employment opportunit­ies but only a small proportion of jobseekers know who to contact to access those opportunit­ies — and many people don’t know the hidden job market exists.

Shireen DuPreez, founder of Elite Human Capital and author of Career Management — Access the Hidden Job Market, said job searching was no longer as straightfo­rward as applying to job advertisem­ents.

“People who know about the hidden job market spend less time applying to job ads and more time spotting opportunit­ies others don’t know about,” Ms DuPreez said.

Recruiters received from tens to hundreds of applicatio­ns for a position. While many positions were filled by individual­s who responded to an advertisem­ent, others were employed via other avenues.

“Often, hiring managers choose individual­s for promotion or new positions through other sources — and some companies are reluctant to advertise positions for fear of being inundated by an unmanageab­le number of applicatio­ns,” she said

Channels for hiring employees included referrals, newspaper advertisem­ents, internal transfer or promotion, career fairs and networking events, direct sourcing, corporate websites, job boards, executive search and recruitmen­t consultant­s, social media sites and graduate programs.

Rehires and alumni were also valuable sources for hiring staff, along with contractor­s or temporary workers becoming permanent employees.

Career Karma author James

Make it easy

Scott Van Heurck’s tips to access the hidden jobs market include registerin­g with recruitmen­t agencies and adding your resume to the career pages on big company websites.

“Larger companies will usually have a link on their website that allows you to do this,” he said.

“Be proactive in calling human resources department­s and agencies regularly, and Fairbairn, a partner at Lester Blades Executive Search, said the hidden job market existed because recruiting the right people without expert help could be difficult and hiring the wrong person for the job could be an expensive mistake.

“If the employer knows somebody they’ve seen working before, or who comes highly recommende­d by somebody they know and trust, the risk of an incorrect hire is considerab­ly less,” he said.

The best way to access the hidden market was to network.

“Networking is not emailing people, handing out your business cards at a function, or calling people from your address book at random and asking them for a job,” he said. make sure your online profile, such as on LinkedIn and other social media, is up to date.”

James Fairbairn advises jobseekers to access the hidden jobs market by analysing their contact list to determine those people who met these three criteria:

They are senior enough in their own career to be an influencer (such as a manager);

They aren’t likely to be a

“Successful networking is about being targeted, being proactive and asking the right people the right questions — something as simple as requesting 30 minutes of their time to get some advice on your career. It’s important to know your own network of contacts and keep in touch with them.”

Wood Recruitmen­t director Scott Van Heurck said being able to access the hidden job market was particular­ly important in difficult economic conditions, when fewer jobs became available and competitio­n was strong.

“One of the best ways to access this market is by registerin­g with a recruitmen­t agency — we can help people find out about new openings that they would otherwise not be aware of,” Mr Van Heurck said.

“Getting your name and your resume on to a recruitmen­t agency’s database is an excellent step towards accessing positions that may not be advertised.

“If we don’t have a job right now but we think you’ve got a great resume, we can readily access it when an opportunit­y comes up and put you in front of a potential employer.”

Successful networking is about being targeted, being proactive.

competitor for the role you hope to uncover in the hidden market;

You know them well enough to ask them for a catch-up.

“Know your network of contacts, such as your old boss or referees, and keep in touch with them,” he said.

Shireen DuPreez recommends using referrals to access job opportunit­ies, directly approachin­g potential employers, and using search

 ?? Picture: Getty Images ?? Recruiters receive hundreds of applicatio­ns for a position. consultant­s, recruiters and talent agents.
Her strategies for jobseekers include using consulting, contractin­g, temporary work, volunteeri­ng, secondment or fixed-term roles as stepping stones...
Picture: Getty Images Recruiters receive hundreds of applicatio­ns for a position. consultant­s, recruiters and talent agents. Her strategies for jobseekers include using consulting, contractin­g, temporary work, volunteeri­ng, secondment or fixed-term roles as stepping stones...

Newspapers in English

Newspapers from Australia