The Brand Agency chief ex­ec­u­tive Steve Har­ris

The West Australian - - NEWS -

a long pe­riod, so po­ten­tial spon­sors will be look­ing for in­di­ca­tions that she can sus­tain win­ning to de­liver for their brand.

“This presents an op­por­tu­nity and a risk, but a spon­sor might be able to get in now at a cost that might look pretty cheap in six months or a year.

“No doubt she has huge sup­port in Aus­tralia, but we’re a coun­try of 25 mil­lion peo­ple and ten­nis has global ex­po­sure.”

Mr Har­ris said re­cent furores over the an­tics of Aus­tralian male play­ers Nick Kyr­gios and Bernard Tomic would also be an ad­van­tage for Barty be­cause their bad be­hav­iour ac­cen­tu­ated her solid pro­file.

“She has an ad­van­tage in that her char­ac­ter and per­son­al­ity is so clearly whole­some and hum­ble,” he said.

“If you’re look­ing to con­nect with peo­ple by spon­sor­ing an Aus­tralian ten­nis player then there are prom­i­nent ex­am­ples of play­ers you’d rather not have rep­re­sent­ing your brand.

“Her strength and value is en­hanced be­cause she is so clearly not like Kyr­gios or Tomic.

“Their ex­treme in their im­age helps to de­fine hers.

“She’d be per­fect for a bank or su­per­an­nu­a­tion com­pany look­ing to put a hu­man face on their busi­ness in a post-Hayne royal com­mis­sion world.”

Typ­i­cally, Barty said af­ter her French Open win she planned to let her rac­quet do most of her talk­ing.

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