The Brand Agency chief executive Steve Harris
a long period, so potential sponsors will be looking for indications that she can sustain winning to deliver for their brand.
“This presents an opportunity and a risk, but a sponsor might be able to get in now at a cost that might look pretty cheap in six months or a year.
“No doubt she has huge support in Australia, but we’re a country of 25 million people and tennis has global exposure.”
Mr Harris said recent furores over the antics of Australian male players Nick Kyrgios and Bernard Tomic would also be an advantage for Barty because their bad behaviour accentuated her solid profile.
“She has an advantage in that her character and personality is so clearly wholesome and humble,” he said.
“If you’re looking to connect with people by sponsoring an Australian tennis player then there are prominent examples of players you’d rather not have representing your brand.
“Her strength and value is enhanced because she is so clearly not like Kyrgios or Tomic.
“Their extreme in their image helps to define hers.
“She’d be perfect for a bank or superannuation company looking to put a human face on their business in a post-Hayne royal commission world.”
Typically, Barty said after her French Open win she planned to let her racquet do most of her talking.