Meat strategy lacking
THE red meat industry’s plan for a prosperous future has garnered constructive criticism from AgForce’s top cattleman, who said there isn’t enough recognition for graziers who are the backbone of the beef business.
This week, the Red Meat Council of Australia released
Red Meat 2030 — the strategy for the entire red meat industry for the next decade.
Highlights of the report include doubling industry value to $57 billion, and achieving carbon neutrality, but AgForce cattle president Will Wilson believes the whole-of-supply chain approach leaves much to be desired for producers.
“While Red Meat 2030 targets a doubling the value of red meat sales, there is no mention of improving onfarm profitability or economic resilience,” he said.
“Producers need to be recognised for the vital role we play in the supply chain; without our product there is nothing to consume and noone can add value.
“We believe that the inadequate acknowledgment of producers’ contribution in Red Meat 2030 was a result of the unsatisfactory engagement process by RMAC.
“It was largely due to the persistence of AgForce, representing Australia’s largest grass-fed cattle industry, that Queensland producers were able to influence the strategy as much as they did.
“We clearly need to do more to ensure our concerns are addressed during implementation of the strategy and in any future iterations.”
Mr Wilson did agree, however, with the industry’s goal of carbon neutrality.
“There are many positives in the strategy, including … welcome acknowledgment that safeguarding the environment
is not only the right thing to do but makes good business sense.”
Red Meat 2030 will be one of the key topics at the AgForce Cattle Board’s
What’s Your Beef event being held near Kingaroy, on November 1.
BEEFED UP: The Red Meat 2030 plan has garnered constructive criticism from AgForce’s cattle president.