Meat strat­egy lack­ing

The Western Star - - News -

THE red meat in­dus­try’s plan for a pros­per­ous fu­ture has gar­nered con­struc­tive crit­i­cism from AgForce’s top cat­tle­man, who said there isn’t enough recog­ni­tion for gra­ziers who are the back­bone of the beef busi­ness.

This week, the Red Meat Coun­cil of Aus­tralia re­leased

Red Meat 2030 — the strat­egy for the en­tire red meat in­dus­try for the next decade.

Highlights of the report in­clude dou­bling in­dus­try value to $57 bil­lion, and achiev­ing car­bon neu­tral­ity, but AgForce cattle pres­i­dent Will Wil­son be­lieves the whole-of-sup­ply chain ap­proach leaves much to be de­sired for pro­duc­ers.

“While Red Meat 2030 tar­gets a dou­bling the value of red meat sales, there is no men­tion of im­prov­ing on­farm prof­itabil­ity or eco­nomic re­silience,” he said.

“Pro­duc­ers need to be recog­nised for the vi­tal role we play in the sup­ply chain; with­out our prod­uct there is noth­ing to con­sume and noone can add value.

“We be­lieve that the in­ad­e­quate ac­knowl­edg­ment of pro­duc­ers’ con­tri­bu­tion in Red Meat 2030 was a re­sult of the un­sat­is­fac­tory en­gage­ment process by RMAC.

“It was largely due to the per­sis­tence of AgForce, rep­re­sent­ing Aus­tralia’s largest grass-fed cattle in­dus­try, that Queens­land pro­duc­ers were able to in­flu­ence the strat­egy as much as they did.

“We clearly need to do more to en­sure our con­cerns are ad­dressed dur­ing im­ple­men­ta­tion of the strat­egy and in any fu­ture iter­a­tions.”

Mr Wil­son did agree, how­ever, with the in­dus­try’s goal of car­bon neu­tral­ity.

“There are many pos­i­tives in the strat­egy, in­clud­ing … wel­come ac­knowl­edg­ment that safe­guard­ing the en­vi­ron­ment

is not only the right thing to do but makes good busi­ness sense.”

Red Meat 2030 will be one of the key top­ics at the AgForce Cattle Board’s

What’s Your Beef event be­ing held near Kin­garoy, on Novem­ber 1.

BEEFED UP: The Red Meat 2030 plan has gar­nered con­struc­tive crit­i­cism from AgForce’s cattle pres­i­dent.

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