When to bag a bar­gain

The Black Fri­day and Cy­ber Mon­day dis­count bo­nan­zas are loom­ing, writes

The Western Star - - Taste - So­phie Elsworth

EA­GER shop­pers are ready to pounce in droves this week on Black Fri­day and Cy­ber Mon­day, fill­ing up their Christ­mas stock­ings dur­ing the dis­count frenzy.

Ev­ery­thing from tech­nol­ogy to toys, books, fash­ion, footwear and travel will be on of­fer with a re­duced priceat­tached.

Th­ese bumper shop­ping days are a prime time for con­sumers to snap up goods and elim­i­nate the stress of last­minute Christ­mas present pick­ing.

Black Fri­day orig­i­nated in the US and falls the Fri­day after the Thanks­giv­ing hol­i­day, while Cy­ber Mon­day fol­lows im­me­di­ately after. It’s proven a hit in Aus­tralia in re­cent years after re­tail­ers rung in mas­sive sales through their tills, both on­line andin­store.

Aus­tralian Bureau of Sta­tis­tics data shows, in Novem­ber last year, shop­pers spent $28.6 bil­lion com­pared with $34.3 bil­lion in De­cem­ber.

On­line shop­ping re­wards web­site ShopBack’s coun­try man­ager, An­gus Muf­fet, said “it’s the last ma­jor sale event be­fore Christ­mas ”.

“It’s the last chance for shop­pers to take ad­van­tage of the mas­sive of­fers that re­tail­ers are go­ing to be go­ing out with be­fore Christ­mas,” he said.

“This is the best time to get all those Christ­mas presents sorted.”

And many Aussies have planned to max­imise th­ese dis­counted shop­ping days. Re­search from St Ge­orge Bank found four in 10 shop­pers would use Black Fri­day and Cy­ber Mon­day to buy gifts ahead of Christ­mas.

Bud­get-con­scious mother J en na Earle, 35, who works full-time in ad­min­is­tra­tion, has al­ready writ­ten a list of what she is buy­ing.

“I’m go­ing to spend around $100 per per­son and am buy­ing for about 10 to 12 peo­ple,” she said.

“Hav­ing th­ese sales to­wards the end of Novem­ber is su­per help­ful in get­ting or­gan­ised and sav­ing money when there’s dis­counts.”

Mrs Earle ex­pects to do about 75 per cent of her shop­ping on­line and plans to pur­chase items in­clud­ing toys, books, small ap­pli­ances, make-up and skin­care.

The Aus­tralian Re­tail­ers As­so­ci­a­tion’ s ex­ec­u­tive di­rec­tor,

Rus­sell Zim­mer­man, said more bricks and mor­tar re­tail­ers were jump­ing on board th­ese dis­counted shop­ping days.

“Re­tail­ers will run sales over the whole week­end so you’ll find on Black Fri­day it will run into the week­end and then Cy­ber Mon­day,” he said.

“Re­tail­ers will want shop­pers to come in and spend up big on Christ­mas so they will be think­ing about what they can put out to en­tice con­sumers on­line or in their bricks and mor­tarout­lets.”

Mr Zim­mer­man said peo­ple pounc­ing on th­ese sales should be or­gan­ised be­cause “th­ese will be the days to get the last of the big sales”.

Pop­u­lar cash re­wards sites, in­clud­ing ShopBack and Cashre­wards, are also busy at this time of year, giv­ing con­sumers money back when they spendup.

BUD­GET CON­SCIOUS: Trav and Jenna Earle, with chil­dren Ash­ton, 4, and Hugh, 17 months, will bag Christ­mas bargains this cy­ber week­end. Pic­ture: Jake Nowakowski

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