Mar­ket­ing guru to hit Roma

The Western Star - - FRONT PAGE -

SMALL busi­ness suc­cess is all about telling your story.

That’s the opin­ion of mar­ket­ing strate­gist and for­mer lo­cal Damian Mor­gan.

Mr Mor­gan is com­ing to Roma on Fe­bru­ary 13 as the

Western Star’s Busi­ness Lead­ers Sem­i­nar guest speaker.

Af­ter the suc­cess of the 2018 sem­i­nar, Mr Mor­gan said this year’s free event on how to cre­ate high im­pact cam­paigns would delve into how small busi­nesses could im­prove their mar­ket­ing strate­gies, par­tic­u­larly with a mul­ti­me­dia ap­proach.

“The theme of high-im­pact cam­paigns is that the in­ter­net has made it so easy now for every­body to be ad­ver­tis­ing that the white noise, or the amount of ads you’ve got to cut through to ac­tu­ally get peo­ple’s at­ten­tion, is ex­po­nen­tially greater than it once was, so you can’t be bor­ing,” he said.

“We’re get­ting small busi­nesses to get to the ab­so­lute core of what they do best and tell that story, how­ever they tell it, whatever me­dia, dig­i­tal or tra­di­tional, it’s about how they tell that story, and it cuts through, grabs peo­ple’s at­ten­tion and gets a re­sponse.”

As part of the sem­i­nar Mr Mor­gan will dis­cuss some of the best mar­ket­ing cam­paigns he’s seen dur­ing the past 12 months and ap­ply those lessons to small and medium busi­nesses.

“Small busi­ness far too of­ten re­lies on word of mouth alone,” he said.

“Word of mouth is amaz­ing, but it’s not enough.

“Mar­ket­ing is a core func­tion of busi­ness.”

To re­serve your spot, call the Western Star on 4578 4100.

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